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Customer Lifetime Value has its place but this isn’t it. <br><br>This is about IMMEDIATE Average Customer Value (ACV) … not Customer Lifetime Value. <br><br>ACV measures the IMMEDIATE impact that a specific marketing funnel is having on the business. Unless you’re sitting on endless cash you simply can’t afford to wait a “lifetime” to recoup acquisition costs. <br><br>Calculating Average Customer Value (ACV) <br><br>Here’s the formula for calculating ACV… <br><br>Tripwire Price (Core Offer Price * Core Offer Conversion Rate) (Profit Maximizer Price * Profit Maximizer Conversion Rate) = Average Customer Value (ACV) <br><br>Calculating Average Visitor Value (AVV) <br><br>Now that you know what a customer is worth… you can calculate how much you can pay for traffic. <br><br>This is how you dominate your market. Your competitors are guessing how much they can pay per click… you have data. <br><br>Here’s the formula for calculating Average Visitor Value… <br><br>Average Customer Value (ACV) * Tripwire Conversion Rate = Average Visitor Value (AVV) <br><br>Download this Excel file today and use dynamic calculations to dominate ANY digital market or niche today!.
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2016 Average Customer Value Calculator 2016 Average Customer Value (ACV) Calculator * Replace the yellow highlighted cells with your data. All other cells calculate automatically via Excel Formulas. Price $7.00 $100.00 $300.00 Conversion Rate 5.00% 30.00% 10.00% $/Customer $7.00 $30.00 $30.00 Tripwire Sales Offer Core Product Offering Revenue Maximizer Average Customer Value (ACV) $67.00 $3.35 <<< How much you can spend to convert a Tripwire customer without going negative. Average Visitor Value (AVV) <<< How much you can pay to acquire a visitor/click
