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N.F.L. Conversion Bowl 2014 (marketing infographic)

Can brand awareness and engagement objectives live in the same playing field as monetary conversions? This infographic shows how both sides need to work together on the same team - both have merit and a balanced approach is key to solving this historical battle. We are challenging this traditional grouping of dispirit and "siloed" goals - N.F.L (Not For Losers) Conversion Bowl 2014.

AgileMarketing
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N.F.L. Conversion Bowl 2014 (marketing infographic)

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  1. N.F.L. CONVERSION BOWL 2014 (N.F.L. = Not For Losers) AGI LE MA RK ETI N G I N MOTI ON LOYAL CUSTOMER GROUP FUNDRAISING LEAD SOCIAL ENGAGEMENT INTERACTIONS BRAND AWARENESS & IMPRESSIONS DIRECT REVENUE CONVERSIONS & LTV ACQUISTION 1 0 2 0 4 0 3 0 5 0 4 0 3 0 2 0 1 0 www.unfunnel.com PAID SEARCH ADS $$ FACEBOOK PROMOTION AWARENESS 84% B2B Marketers use Social Media MONETIZE 8% ONE TO ONE REMARKETING Average conversion rate (visit to add to basket) DISPLAY BANNER 81% of Marketers rate their blog as useful DIRECT MAIL APPEAL eCOMM PRODUCT PURCHASE 68% B2B businesses use landing pages for lead conversion ONLINE VIDEO AWARENESS BANNER MONTHLY LOYALTY PROGRAM 96% Measure number of social fans & followers WEBSITE VISIT 47% of nurtured leads make larger purchases 84% B2B Marketers use social media 80% savings on direct mail budget using triggered marketing CRM EMAIL SOCIAL MEDIA OPT-IN $$ PAID SEO SOCIAL MEDIA OPTIMIZATION MOBILE EVENT APP 1 0 2 0 3 0 4 0 5 0 4 0 3 0 2 0 1 0 source: http:/ /www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ source: http:/ /www.hubspot.com/marketing-statistics

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