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SEO Strategy Template for 2014

http://get.unfunnel.com/seo-strategy-template <br>SEO isn’t dying, nor has it even evolved if you listened to the signals from SERPs - even before Hummingbird. <br><br>Designed to make your SEO efforts future-proof, this step-by-step approach that has only improved in ranking over time - a cheat sheet for the modern SEO. <br><br>This template walks you through: <br>- Every piece of the Google puzzle in the post-Hummingbird era <br>- A checklist of things to watch closely on your website, and what gets you the most results outside of it <br>- How to build an Excel template that turns keywords into revenue opportunities <br>- Tips from the best in SEO history, including Moz, Hubspot, Distilled, Seo.com and more <br><br>Get the Excel template here: http://shop.unfunnel.com/product/2014-seo-strategy-template.

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SEO Strategy Template for 2014

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  1. Use this template to track key on-page SEO metrics for your website or for your campaign. CONVERTING TO AN AGILE STARTUP Y/N Images Hint Y/N Readability Hint Y/N Content Metrics Hint Attaches a description to pictures so they show up in search engine's image results. Make sure your website images have their own unique ALT text Add ALT text to images so that it's easier for search engines to index them Each page needs HTML headings with only ONE KEYWORD FOCUS EACH <H1> through <H6> Should be 25 to 75 percent - matching keyword density with on-page tag optimization Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking if you do this correctly. X X X Text-to-HTML Ratio If you believed this one no longer mattered, stop reading. Name all of your images in a way that describes what they are Purple-hat.jpg rather than purple_hat.jpg Paragraphs should be roughly three sentences long x Extremely long sentences will lose the users’ attention x KEYWORD DENSITY x You should be at home coloring. # Search Results / Monthly Searches = KEI Do not use non-alpha characters in your image or file names Use bullet points and bolding to break up large blocks of content x (so no %, &, $, etc…) x Users tend to scan content looking for keywords x Keyword Efficiency Index (KEI) (>100 is good, 100 under is bad) Videos? Infographics? Blog posts? Slideshows? Landing Pages? eBooks? Webinars? Courses? Comics? Apps? Memes? Keep in mind that your pages load time will vary based on the number and size of your images Google isn't stupid, but you might be for trying this DERANKED? Content Types x Try your best to keep it low x Do not overuse bullets and bolding x (even this one out ASAP!) Another keyword opportunity most SEOs don't seize Make content shareable, x Title Attributes x Shareability Blog Posts 2-3 per week MINIMUM - 7 categories MAX which means you need white space and short paragraphs in content Which categories, tags, content types and headlines are getting read the most? Shared the most? Another keyword opportunity most SEOs don't seize x Caption x Categories

  2. Use this tab to keep tract of key SEO metrics Use this tab to keep tract of key SEO metrics CONVERTING TO AN AGILE STARTUP Campaign Goals: Campaign Goals: < 20,000 < 20,000 0 0 > 100 > 100 0 0 45.00% 45.00% 0 0 0 0 Traffic Keyword Monthly Searches Total # SERP Results KEI Visits Bounce Rate Leads Conversions Google SEO Strategy Google SEO Strategy 0 0 0 0 0 0 0.00% 0.00% 0 0 0 0 Campaign Goals: Campaign Goals: < 20,000 < 20,000 0 0 > 100 > 100 0 0 45.00% 45.00% 0 0 0 0 BUYER Keyword BUYER Keyword Monthly Searches Total # SERP Results KEI Visits Bounce Rate Leads Conversions SEO Strategy Template SEO Strategy Template 0 0 0 0 0 0 0.00% 0.00% 0 0 0 0 Campaign Goals: Campaign Goals: < 20,000 < 20,000 0 0 > 100 > 100 0 0 45.00% 45.00% 0 0 0 0 LSI Keyword LSI Keyword Monthly Searches Total # SERP Results KEI Visits Bounce Rate Leads Conversions SEO Campaign Template SEO Campaign Template 0 0 0 0 0 0 0.00% 0.00% 0 0 0 0

  3. Use this template to track key on-page SEO metrics for your website or for your campaign. CONVERTING TO AN AGILE STARTUP Y/N Title Hint Y/N Meta Description Hint Y/N URL Hint Y/N ACCESSIBILITY Hint SERPs  and  users  can  interact   with  your  website  more   effectively  Use  URLs  that   describe  the  pages  content   Search  engines  and  visitors  can   interact  with  your  website  more   affectively  when  you  use  URLs   that  describe  the  pages  content   Write  compelling  meta   descriptions   (THEY  RANK  AGAIN!!!) Your  title  tag  should  be  written   like  this:   Primary Keyword – Secondary Keyword | Brand Name X X X  http://company.com/companyinformation X  http://me.com/my-­‐offer 150 characters MAX Use  a  dash  between  keyword   phrases  and  a  pipe  at  the  end   before  your  brand  name Be  sure  to  use  a  301  redirect  to   help  Google  index  pages   correctly Be  sure  to  use  a  301  redirect  to   help  Google  index  pages   correctly Recommend using only ONE keyword per page, but nobody's perfect! :) 150  to  160  characters  is  the   recommended  length http://www.unfunnel.com  -­‐-­‐>   http://unfunnel.com x x x x http://www.unfunnel.com  -­‐-­‐>  http://unfunnel.com 7 product categories, 7 products, with 7 applications for each, 7 services, etc. 7 product categories, 7 products, with 7 applications for each, 7 services, etc. Avoid  duplicate  meta   descriptions Each  navigation  tier  should  have   only  7  sub-­‐nav  sections  OR  LESS Each  navigation  tier  should  have   only  7  sub-­‐nav  sections  OR  LESS x Avoid  duplicate  title  tags x x x Keep  title  tags  at  60  characters   or  less,  including  spaces Do  not  use  quotes  or  any  non-­‐ alpha  characters   (Google,  cuts  them  out  of  the   meta  description) Use  the  URL  to  show  your  page   post's  tier,  category,  niche,  etc. Use  the  URL  to  show  your  page  /   post's  tier,  category,  niche,  etc. x x x x /shop/templates/cool-new-thing /shop/templates/cool-new-thing (And  it's  about  to  be  FEWER!) Avoid  conjunctions  and  other   non-­‐actionable  keywords   (Google  ignores  these  as  well) Google does NOT see "_" as a word separator (they-use-dashes) Google does NOT see "_" as a word separator (they-use-dashes) NEVER  PUT  _UNDERSCORES  to   separate  keywords  in  URL NEVER  PUT  _UNDERSCORES  to   separate  keywords  in  URL and, or, but, to, for, from, with, without, on, at, in, etc. x x © Copyright 2014 Unfunnel.com LLC. All Rights Reserved. (If you buy the template you can edit and rebrand but cannot resell for profit)

  4. Use this template to track key on-page SEO metrics for your website or for your campaign. CONVERTING TO AN AGILE STARTUP Y/N Feeds Y/N Document types Y/N Microformats | Schema.org Y/N Dublin Core Y/N GeoTagging RSS  feeds  should  be  linked  to  any   news  feed,  and  should  be  visible   from  the  Home  Page  –  where   search  engines  can  index  it.   A  markup  that  is  used  to  structure   the  data  that  is  being  sent  to  search   engines  more  effectively. Set  of  metadata  standards  that   describe  your  websites  content. Strengthens  Bing  SEO,  although   Google  no  longer  uses  it X X Doctype  (XHTML  1.0  Transitional) X X X Website  visibility  improves  when   subscribers  are  alerted  of  content   updates. The  presentation  of  Google's  search   results  is  always  improving  due  to   Microformats. x x Encoding  (utf-­‐8) x

  5. Use this template to track key on-page SEO metrics for your website or for your campaign. CONVERTING TO AN AGILE STARTUP Y/N Content Hint Y/N Headings Hint Y/N Anchor Text Hint Y/N If it gets picked up in multiple publications, search engines will see that you have duplicate content and penalize you for it. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking if you do this correctly. Each page should implement HTML headings with <H1> through <H6> headings appearing consistently Create content that is extremely relevant for that keyword phrase X X X Click HERE NEVER USE THIS X DO NOT miss H1 and H2 - on ANY web page, post, etc. Use your keyword phrase 4 times within your content Safe density is approximately 4x per page or post Safe density is approximately 4x per page or post x x Include keywords in your headings (H1 - H6) x Keywords to Link x EVER! :) Use multiple variations of that keyword phrase – singular and plural versions, abbreviations, acronyms (SEO vs. search engine optimization) and synonyms Use multiple variations of that keyword phrase – singular and plural versions, abbreviations, acronyms (SEO vs. search engine optimization) and synonyms The initial heading (<H1>) should include your best keyword, with H2 following suit H1 = Google SEO Checklist H2 = for badasses x x x x Include links from other pages within your website that point back to this page (see internal page linking below) Include links from other pages within your website that point back to this page (see internal page linking below) Using only one <H1> heading per page will strengthen your SEO x x Same for H2 x Create unique content for every medium (press releases, blogs, guest blog posts, etc…). Create unique content for every medium (press releases, blogs, guest blog posts, etc…). Yep - H2 too! And don't repeat H1 x x Use your keyword phrase once in your H1 tag x If you send out a press release, do not copy and paste the press release to your site If you send out a press release, do not copy and paste the press release to your site Use H1 tags on pages you are trying to drive unique traffic to (SEO page) x x All pages in your nav, hopefully. x Use H2 tags if there are multiple sections Good alternative usage

  6. Use this template to track key on-page SEO metrics for your website or for your campaign. CONVERTING TO AN AGILE STARTUP Y/N Channels Hint Y/N Shareability Hint Y/N Linking Hint Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking if you do this correctly. Landing pages are good links for social, but your blog articles should be linking to them - as should most social posts. Don't know why this is FIRST? Link all social profiles to website home pages, tier 1 pages and blog at MINIMUM. X Google+ X Social Follows on Home Page? X You must not be on Google+ Extremely long sentences will lose the users’ attention Spread all posts via social media - and measure what works in each channel x Twitter Purple-hat.jpg rather than purple_hat.jpg x Share buttons on posts? x Blog posts to social? Have an idea for content? Don't forget the confirmation email and thank you pages x Facebook (so no %, &, $, etc…) x Share buttons on landing pages? x Links in Blog to Landing Pages? Link it to a lead gen offer, and share both to your social networks over time. What a waste to not do this one simple task…especially in Google+ and YouTube where it's made very easy to do so. Also be sure to publish a page for every promo email you send out x Linkedin Try your best to keep it low x Share buttons in email? x Links to Social - FROM Social??? Products to Amazon? Projects to Crowdfunding? Services on Directories? Never forget that even if you compete with any of these 3, you'll still need them. Another keyword opportunity most SEOs don't seize x YouTube x Follow buttons in email? Peripheral traffic and linking x WHAT? x Pinterest x x Yes … good place for anchor text! :) Foursquare, Yelp, Google Local and similar "My Business" apps x Directories & Local Social Bookmarking (StumbleUpon, Reddit, Pocket, etc.) Powerhouse backlinking opportunities hidden in these gems x x Content Publishing Digg, Tumblr, Blogger, Storify, etc. x Niche Social Networks Inbound.org, Triiibes, etc. If you feel that you absolutely NEED Snapchat or Instagram x TRENDING …

  7. Use this tab to keep tract of key SEO metrics Use this tab to keep tract of key SEO metrics CONVERTING TO AN AGILE STARTUP Campaign Goals: Campaign Goals: 0 0 0 0 N/A N/A 45.00% 45.00% 0 0 > 1:00 > 1:00 Date Range Entrances Unique Visitors Bounces Bounce Rate Pageviews Avg. Time on Page MM/DD/YYYY - MM/DD/YYYY MM/DD/YYYY - MM/DD/YYYY 0 0 0 0 0 0 0.00% 0.00% 0 0 0:00:00 0:00:00

  8. Use this template to track key on-page SEO metrics for your website or for your campaign. CONVERTING TO AN AGILE STARTUP Y/N Robots.txt File Hint Y/N XML Sitemaps Hint Y/N Language Hint When linking to another page on the same site from within content, select good anchor text (keywords) to us“We offer a wide range of Donation Services,” rather than “Click here for our donation services.”e in the actual link and do this often. Lists  URLs  that  can  be  crawled   and  may  offer  other  information   such  as  how  often  you  update,   when  your  last  update  occurred   and  importance. Restricts  the  activity  of  search  engine   crawlers  and  stops  them  from   accessing  certain  pages  and   directories.   You  should  declare  the  contents   language  in  the  HTML  code  of   each  page.   To  check  your  robots.txt  file  for  syntax   errors,  Click  Here. X X X With  an  XML  sitemap,  search   engines  can  index  your  website   more  accurately. You  should  also  declare  the   language  code  in  the  URL   x What  is  a  Robot? Robot  Standards x x www.company.com/es/contact If you're smart and using a website CMS, you should check this closely to make sure Admin NOT indexed. If  you  plan  on  building  a   multilingual  site… x Exclusions x Refer  to  the  tips  found  here.

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