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Social media is the ubiquitous phenomenon of the digital age and no customer can ignore the power of social media as part of its customer management strategy. eConcero uses all social media channels to effectively build the best brand value for the clients.
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http://Econcero.com Steps to a Successful Social Media Marketing Strategy for your Business
The Digital Landscape • The 3 Phases of the Web • Phase 1: Portals • Phase 2: Search Engines • Phase 3: Social Networks
The Digital Landscape • The Numbers: What has happened since 1990? • First Website in 1990 • 130 Web Sites in 1993 • 16 Million Users in 1995 • 738 Million Internet users in Asia in December 2009 • 252 Million Internet users in North America in 2009 • 90 Trillion – The number of emails sent on the Internet in 2009 • 234 Million Websites in 2010 • 247 Billion – Average number of email messages per day • 30 Billion – Photos uploaded to Facebook per year 2010 • 2.0 Billion Users in 2011
The Digital Landscape • Google
The Digital Landscape • Facebook
The Digital Landscape • Mobile
The “Numbers’ Problem” • Over 500 million websites • More than 155 million blogs • Nearly 800 Million Facebook Users • 2 Billion Internet Users • 1 Trillion Facebook page views - 2011
The “Noise” Problem in 60 Seconds • 700,000 searches • 600 Videos are uploaded to YouTube • 80,000 Facebook Wall posts
Why Social Media? • Social Media Amplifies your Content
Why Social Media? • Makes you Stand out from the Crowd
Why Social Media? • Networking on Steroids
Why Social Media? • Accelerates the Spread of your Brand
Why Social Media? • Your Business Can Self-Publish
Why Social Media? • Global Word of Mouth