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2nd Hand Project Ppt (1) (2)

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2nd Hand Project Ppt (1) (2)

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  1. WELCOME

  2. Groupmembers ▶Arbin Paul ( 6290490568) ▶Anirban Bal ( 7980583018 ) ▶Agnibha Bhattacharjee ( 9830749057 ) ▶Amit Kumar Kumar( 7596869775 ) ▶Aridra Chakraborty ( 8240432030 )

  3. 2ND Hand Car Project Ppt

  4. New-Vehicle Challenges Affect Used-Vehicle Market • CommonlyknownasElectronicMarketing. • “Itconsistofbuyingandsellinggoodsandservicesoveran electronicsystemsSuchastheinternetandother • computernetworks.”

  5. More Used-Vehicle Market Insights • As more buyers chose a used vehicle for various reasons, inventory was directly affected (the law of supply-and-demand). According to Cox Automotive, the 2.23 million used vehicles available at the end of April were 18% less YOY. • Similarly, in the wholesale used-vehicle market, supply had declined to 18 days, compared to a typical supply of 23 days, according to Manheim’s Mid-May (2021) Market Report. • Manheim’s wholesale pricing data aligns with Cox Automotive’s retail pricing report. During the first 15 days of May, Manheim reported a 4.55% increase in wholesale prices, which boosted its Used Vehicle Value Index to 202.9, a record, and 48% more than May 2020.

  6. Certified-Pre-Owned Vehicles in Top Gear • As new-car buyers couldn’t find their dream ride because of reduced inventory, many decided to search the certified-pre-owned (CPO) subsector, resulting in huge sales increases, with April 2021 sales increasing 104% compared to April 2020. • The 259,242 CPO units sold during April were 9% fewer than March’s 286,061, which was a record-breaker. March units sold increased 36.4% from February 2021 (which was actually less than February 2020) and an 80.4% YOY increase from March 2020. • More than one-third of CPO sales during April were Toyota, Honda and Chevrolet models. Add Ford and Nissan to the list and these five brands represented 44% of all CPO sales.

  7. At the New-Vehicle Dealership • According to data from the National Automobile Dealers Association (NADA), new-vehicle dealerships sold 1.2 million fewer used vehicles during 2020, or 13.7 million compared to 14.9 million during 2019. • Trade-ins on new vehicles (41.6%) were the largest source of used vehicles for new-vehicle dealerships during 2020, followed by auction purchase (27.5%), trade-ins on used vehicles (23.7%), street purchases (6.8%) and other (0.4%). • The NADA’s March 2021 Average Dealership Profile tells a different story, as used-vehicle sales increased 31.9% YOY to $5.88 million at the average dealership, which was 34.8% of a dealership’s total sales and 28.8% of total gross sales

  8. Languages: • Tools: • AdobePhotoshop • Sublimetext • Xampp • HTML5 • CSS3 • Bootstrap • PHP • MySQL

  9. What Are Their Media Choices? • Unsurprisingly, the Internet and TV were the top two media where adults 18–44 planning to buy a used vehicle spent most of their daily media minutes, or 23.1% and 21.4%, respectively. Radio was third at 16.4% and billboards over-indexed the most, by 23 points. • Comparing the percentages of adults 18–44 who are not exposed to major media is also insightful: weekday newspaper 64.2%, Sunday newspaper 62.9%, radio 25.1%, direct mail 16.3%, TV 9.5% and the Internet 3.5%. • These adults are also audio streamers, as 57.6% streamed YouTube Music during the past 7 days, followed by 48.9% Spotify, 33.7% Apple Music, 31.1% for both iTunes and Google Play Music, 30.9% Pandora and 30.3% Amazon Prime Music.

  10. New Media Strategies • Used- and new-vehicle dealerships can use social media to highlight their inventory of certified-pre-owned vehicles (CPOs) and promote them as an alternative to a higher-priced new vehicle and waiting for new-vehicle inventories to return to normal levels. • Used-vehicle dealerships can benefit significantly by asking recent customers to share their car-buying and customer service experience on social media, including relating how their purchase alleviating a transportation challenge. • Consider an onsite Treasure Hunt promotion. Provide a list of items to customers via a text message they must note while shopping onsite for a vehicle and offer a percentage point off the price of their vehicle for each item noted.

  11. AnyQuestion?

  12. Thankyou!

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