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Here’s How to Choose the Best Creative Ad

Advertising in todayu2019s internet-driven market is all about making a lasting impression on the viewers in the first 2 seconds. While this time may seem too less, other studies even state that people form an impression just in about 1/10th of a second which makes it all the more challenging for marketers to make a statement. <br>

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Here’s How to Choose the Best Creative Ad

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  1. Here’s How to Choose the Best Creative Ad Management Platform

  2. The Need for Rich Media • Advertising in today’s internet-driven market is all about making a lasting impression on the viewers in the first 2 seconds. While this time may seem too less, other studies even state that people form an impression just in about 1/10th of a second which makes it all the more challenging for marketers to make a statement. • This is perhaps the reason why nowadays the simple banner ads have been replaced by rich media ads. The rich media ads are interactive in nature and include all elements of audio, video, text, and other such dynamic elements which can engage the audience and catch their attention.

  3. Choosing the Best Ad Management Platform • In order to get these rich media ads right, companies need to have a professional ad management platform that offers rich media ad builders with enhanced features and the latest tools and technology. • The following slides focus on various aspects of companies offering rich media ad builder platforms.

  4. Unique Ad Experiences The organisation should have an ad builder platform that can be used to make unique rich media display campaigns. With the help of such a platform, marketers can create engaging ads that can deliver results and add value.

  5. Easy Interface • An ad builder platform should be such that it is easy to operate even for those who do not have any technical knowledge and expertise. The platform should be such that advertisers can get magical rich media ads by simply outlining their expectations and letting the creators take care of the rest.

  6. Real-Time Analytics • A preferred ad management platform is one that allows advertisers to track the real-time performance of ads and accordingly optimise the campaigns. The rich media ad builder platformmust also give a detailed report of the interaction. These interactions are unique to each ad experience and help advertisers analyse the user’s journey.

  7. Fraud Detection • A rich media ad builder, along with all other facilities, should also allow users to identify bad traffic so the same can be blocked and the rich media ads can continue to deliver results.

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