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Top Benefits of Using Interactive Video Ads in Your Campaign

Video ads had taken over the digital marketspace some time back, proving to be more engaging as compared to other ad formats. Now, with the capabilities of rich media advertising, video ads have transformed into an even more engaging format. Interactive video ads use rich media to engage the audience as they interact with the ad, turning from passive viewers to active participants.

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Top Benefits of Using Interactive Video Ads in Your Campaign

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  1. Top Benefits of Using Interactive Video Ads in Your Campaign

  2. Introduction • Video ads had taken over the digital marketspace some time back, proving to be more engaging as compared to other ad formats. Now, with the capabilities of rich media advertising, video ads have transformed into an even more engaging format. Interactive video ads use rich media to engage the audience as they interact with the ad, turning from passive viewers to active participants. While the concept may seem a little complicated, with the huge number of video ad serving platforms available online, anyone can easily create and integrate interactive video ads into their marketing strategy.

  3. The Benefits of Interactive Video Ads • There are numerous reasons behind the popularity of interactive video ads among modern marketers, the most significant of which have been discussed in the following slides.

  4. Better Brand Recall • Once you have your audience’s attention, you need to think about being memorable. With so much information on the internet, it’s easy for an ad to be forgotten. However, the interactive features of this ad format work very well to stimulate the brain, which boosts retention and improves brand recall.

  5. Enhanced Engagement • Passive viewers may not even be watching an ad or even a video ad, but active participants actually have to interact, react, and engage with the ad. The use of rich media takes a simple video and makes it more fun and helps marketers get their message across to their audience

  6. Conclusion • Using the right video ad serving platform, you can create amazing interactive video ads with ease, even if you don’t have the technical know-how of coding and graphic designing.

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