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What are Rich Media Ads and Why Do Marketers Use Them in Ad Campaigns

The advertisement world is in turmoil when it comes to audience liking and preferences. Having tried all the traditional advertising approaches, finally, marketers are acknowledging the power of rich media display ads.

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What are Rich Media Ads and Why Do Marketers Use Them in Ad Campaigns

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  1. What are Rich Media Ads and Why Do Marketers Use Them in Ad Campaigns?

  2. What are Rich Media Display Ads? • The advertisement world is in turmoil when it comes to audience liking and preferences. Having tried all the traditional advertising approaches, finally, marketers are acknowledging the power of rich media display ads. • When simply put, these ads are just a mix of spices that add to the richness of content. • These ads have a good blend of text, images, animation, and videos that give a creative angle to bland advertisements.

  3. What are the Advantages of Rich Media Ads? Rich media display ads have several advantages that are driving their popularity in the advertising world: • They improve audience engagement as they provide an excellent user experience. • These ads help in building brand awareness and increase the audience recall value. • Brands can benefit from data collected by high user interaction with rich media display ads. • They help in driving the purchase intent of the customer, resulting in better sales conversion. • The click-through rate is higher for rich media ads, which helps in campaign optimization.

  4. Common Rich Media Ad Formats Banner Ads • Banner ads are a widely known ad format. This type of ad format has a high visibility rate. Expandable Ads • As the name suggests, these ads expand in size when a user clicks on them. • Once the ad play is completed, these ads retract.

  5. Pushdown Ads • These ads are similar to expandable ads. • The only difference is that they push down the content of the page instead of overlapping with it once a user clicks on these ads. Sticky Ads • Slider ads are shown at the bottom of the screen. • The user can scroll through the page while this ad stays at the bottom of the user's screen.

  6. How Do Marketers Create and Run Rich Media Ads? • Firstly, the ad campaign strategy is decided. • In the second step, markers list down their creative assets or go on a platform in order to create rich media display ads. • The design pattern of the ads is selected and then published. • Ad is displayed on the user screen and results are measured.

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