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ITU-D Regional Workshop on Strategic Management - Part 1 Cairo, Egypt 19 -22 December 2005

ITU-D Regional Workshop on Strategic Management - Part 1 Cairo, Egypt 19 -22 December 2005 Example of strategy based on the convergence of services: fixed, mobiles and Internet. Computer &. Data. Business. Information &. ?. Multimedia. Work Support. Entertainment. Telecom.

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ITU-D Regional Workshop on Strategic Management - Part 1 Cairo, Egypt 19 -22 December 2005

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  1. ITU-D Regional Workshop on Strategic Management-Part 1 Cairo, Egypt 19 -22 December 2005 Example of strategy based on the convergence of services: fixed, mobiles and Internet Regional Workshop, Cairo- Egypt

  2. Computer & Data Business Information & ? Multimedia Work Support Entertainment Telecom & Publishing Home Information Multimedia Gadgets Consumer Electronics Convergence:Public utility and commodity Convergence of telecommunications, computing and broadcasting into information and communications technologies (ICT) Regional Workshop, Cairo- Egypt

  3. Evolution of service networks Service production/IT Service network Data Internet Mobile ISDN PSTN Satellite Cable-TV Transport Access Dedicated service networks layered architecture with common network technologies Regional Workshop, Cairo- Egypt

  4. Three levels of convergence voice Radio & TV E-business information Same technology is used to code voice, data and video Same operators distribute voice, data and video through broadband technologies Distance learning mails Contents services Tele-medicine data E-gouvernance wireless satellite Infrastructures & networks cable wireline Fibre optic Terminals Fixed handsets laptop desktop Mobile handsets Regional Workshop, Cairo- Egypt

  5. Mobile Phone – An Electronic Swiss Army Knife? The NetworkDelivers:- Conversations- Messages- Content/Media- The User Interface- The Portal A Mobile Phone could also be… • Cash/Credit Card • Watch/Calculator • Diary/Address Book • Radio/Personal Stereo • Electronic Games • Camera/Photo Album • Newspaper/Magazine • Keys/ID Badge • Encyclopedia/Dictionary • Translator The Mobile DeviceDelivers:- Input Control - Buttons- Display & Audio- Processing & Storage - Browser & Plug-ins- Image Capture Mobile Phone Becomes a Network Computer Regional Workshop, Cairo- Egypt

  6. Success of the ICT company CONTENT ¨¨PROCESSES NETWORK Financial capital and labor skills The three pillars of the “Greek temple” are content, processes and network. The success of an ICT company is like the roof of a Greek temple, which is held up by three pillars. If any one of the pillars is weak, the roof will fall. The company will survive only by having three strong pillars. Regional Workshop, Cairo- Egypt

  7. continued • Content is what the customers buy. Content should bring a significant added value to customers to justify the cost of the usage. Without compelling content, any amount of new technology has no value. • Processes consist of activities organized for producing and delivering services. New services are characterized by a complicated chain value involving many working positions and many systems. • Networks consist of infrastructures and equipment that are designed to make services available where customers request them with the best ratio quality / price. Regional Workshop, Cairo- Egypt

  8. Importance of contents versus technologyA success story : i-mode in Japanto be compared to the failure of WAP in Europe • Packet-based technology : terminals are always connected • Pricing is based on : • Subscription type (diversity of services) • Volume (expressed in Mega-bytes) • Transaction number The key-factorof success of i-mode :Number ofcontent providers increasedfaster thanthe number ofsubscribers Contentproviders Subscribers Regional Workshop, Cairo- Egypt

  9. Global operator A global operator is characterized by: • Vertical integration: local + national + international • Horizontal integration: voice + data + internet • Fixed + mobile convergence Advantage regarding new operators targeting niche markets: • Bundled services • Common core network, common infrastructures • Common supporting information systems. • Common commercial outlets and resellers • Common applications for Internet services (fixed & mobiles) Regional Workshop, Cairo- Egypt

  10. Players strategies to increase customer loyalty and ARPU Services, campaigns, positioning, content, applications, portals, devices, hardware, partnerships • France Telecom: "Become a BSO (broadband service operator)" • BT: "Broadband at the heart of the home" • Telecom Italia: "Expand market penetration, enrich customer user experience" • T-Online: "From Internet access to media content" • Telefonica: "Broadband as a mass market" • Free: "The low-cost challenger" • Fastweb: "The pioneer of the triple-play on DSL" Source: IDATE Regional Workshop, Cairo- Egypt

  11. Which services offer the greatest opportunities for success and what are the risks? What are players strategies to attract new customers, prevent churn and increase revenues? • VoIP • Video on demand • TV • Security • Messaging • Music • Home networking • Games Source: IDATE • Range of services • Portals • Triple-play activities • Hardware & Devices • Partnerships • etc. Source: IDATE Regional Workshop, Cairo- Egypt

  12. Examples of services • Communication services • Messaging services instant messaging, video mail, convergence with mobile and unified messaging (SMS, etc.) • VoIP (Voice over IP) regulatory issues, market outlook in the United States, opportunities in Europe • Security services • anti-virus, firewall, anti-spam, parental control, diagnostics • Comfort services • virtual server data storage, flexible bandwidth, guaranteed bandwidth Regional Workshop, Cairo- Egypt

  13. (continued) • Entertainment services • Music • TV & VOD • Games • Photos • Home networking & automation • Wi-Fi, networking home systems (PC, TV, Hi-Fi, game console, PDA, camera, etc.), home security (alarms, video surveillance, etc.) • Other • e-Learning, information services, photo developing services Source: IDATE Regional Workshop, Cairo- Egypt

  14. France example : Home market typology Regional Workshop, Cairo- Egypt

  15. France example: ADSL evolution Diffusion of broadband services is the key objective • End of March 2005, ADSL is 94% of Broadband • 92% of population covered by ADSL, end of Q1 2005 • Competition increasingly based on access speed • 8 Mb/s already available on each ADSL line (depending on length of line) • ADSL2+ launched in Paris and in 13 other cities (< 18 Mb/s) Regional Workshop, Cairo- Egypt

  16. Investment breakdown (CAPEX %) Optical access for corporate customers and ADSL for small business and residential 16% 18% local loop local networks 6% core network 13% ADSL data networks 18% IT / IS buildings 14% others 10% 5% Regional Workshop, Cairo- Egypt

  17. Trends for investments • local loop: increase (optical access for corporate customers) • local networks: decrease, (end of removal first generation) • core network: modernization (IP) and bandwidth increase • ADSL : increasefor small business and residential • data networks: volume increase • IT / IS: modernization • Buildings: decreasing after restructuring organization • Others: decreasing afterfocusing investments on priorities Regional Workshop, Cairo- Egypt

  18. Broadband strategy for mobile operators • First step: WiFi (5 Mbps)To deploy hotspots access (with roaming) in key areas for delivering mails, internet and intranet, dedicated applications • Second step: 3G (384 Kbps)To cover large cities for delivering visio, TV live, video, music • Third step: EDGE (100 – 200 Kbps)To extend the coverage with same services • Convergence of offers with fixed network(different flat rates for bundled services with unlimited usage of broadband Internet, national calls, TV and video) • A new range of devices for multimedia, mobile portal with dynamic homepage, browsing to surf Internet. Regional Workshop, Cairo- Egypt

  19. Example of Video usages with 3G(France, 2005) • Listen to music and watch musical clips • Be informed on live and with images • Know sports results on live and with video Average length of usage = 25 minutes /active user/month • 50% user for Video and 40% for TV live • 10 videos / user / month • 26 min TV live / user/ month • Key successful themes : • news, sport, music and films • 25% user for visiophony Regional Workshop, Cairo- Egypt

  20. New communication services • Family Talk: unlimited, 24/7 communication between a family's fixed and mobile devices for 39 euros per month (29 euros during the first 2 months) - Commercial launch in June 2005 for 15,000 clients. • LiveCom: communication software integrating voice, videotelephony and instant messaging to communicate with computers, fixed-line terminals, mobiles and videophones - Commercial launch in June 2005 in France • Livephone: broadband telephone that tells you when you receive emails, lets you update your Wanadoo contact list and provides access to practical services, with no need for a computer - Commercial launch in the 4th quarter of 2005 • Mobile & Connected: combined mobile and Internet access - Commercial launch planned for the first half of 2006 Regional Workshop, Cairo- Egypt

  21. (continued) New infotainment services • Photo transfer: a service that transfers photos stored on your mobile through the Livebox to the photoblog of your choice • LiveMusic: wireless transfer of music from your computer to your Hi-Fi sound system or home cinema thanks to a WiFi connection and a Livebox – New Everyday Life services • LiveZoom: using the Livebox, LiveZoom enables remote surveillance of your home through a mobile or a computer . • Home care: combines MaLigne Visio with a range of other services to stay in contact with one's family and friends, as well as to access social and medical services - • Mobivisit: an interactive mobile guide providing location-specific information when on the move (sites, restaurants, events...) Regional Workshop, Cairo- Egypt

  22. Voice Over DSL: The Next Generation Business Phone Line Regional Workshop, Cairo- Egypt

  23. Example: QtelIntroduction of NGDLC • New Generation Digital Loop Carrier (NGDLC) system as Convergence Strategy in Last Mile of Network • Will provide all services (voice, ISDN, Leased Line, data, high speed internet and video) ensuring seamless integration with existing network and optimum use of resources   • Targeting the residential/business customers of New High Rise Buildings • The capability to automate the service provisioning remotely in short time in anticipation of lowering the operational cost Regional Workshop, Cairo- Egypt

  24. Thank You Regional Workshop, Cairo- Egypt

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