A Look At The Trends That Will Dominate The 2019 Marketing Campaigns

1. A Look At The Trends That Will Dominate The 2019 Marketing Campaigns

2. The present day marketer does not need much expertise to forecast that the B2B landscape in 2019 will be very competitive and will leverage the ever-growing approaches of marketing technologies. • But the challenge for businesspersons is where they must their focus attention when they are so much pressed for time and operating under resource constraints. • By a large consensus, marketers believe that the following trends will dominate the 2019 scene. Personalization • The consumer provides marketers with a wealth of useful information and data. It is no wonder the consumer desires one-to-one personalization. • Businesses must segment and customize their experiences to make the target audience feel special

3. Leveraging of intent data • In simple terms, intent data is information collected about a person’s or business’s activity. • By making use of intent data, marketers can make their strategies actionable to better understand their target audience. • In other words, intent data can make predictions of consumers’ behavior possible. They can serve as predictive models to understand consumers’ propensity to buy. This allows companies to choose the most appropriate time to invest time and money. Use of podcasts • Podcasts or episodic series of audio or video files are making a strong comeback. A study has revealed that in the United States alone there are more than 70 million podcast listeners.

4. Many marketers are of the opinion that podcasts are easier to consume than other forms of media. • It is no wonder many companies are including podcasts in their marketing campaigns. Podcasts are a wonderful tool to position a company as an industry expert and help in developing trust.

5. Developing agility in marketing • In the marketing context, to be agile means using data and analytics to source solutions in real time. • A few of the top agile marketing firms can run several campaigns concurrently and deliver multiple new ideas simultaneously. • Businesses that leverage agile marketing are able to meet their deadlines and enhance work quality in their deliverables. • Agile marketing is geared towards continuous improvement, so it should not be surprising that smart businesses are using this approach to increase the prospects of their companies’ success in their projects. • With modern technological advances providing fillip, agile marketing looks certain to dominate the campaigning scene in 2019 as well.

6. Voice search • A forecast says that by 2020 more than half of all searches will be done via voice search. • Thanks to digital assistants, the capacity for recognizing human speech has advanced significantly. • Today even smartphones are united with smart speakers, driving the voice search trend.

7. It is heartening to observe that a B2B portal like Esources has the potential to serve as a catalyst in driving 2019 marketing trends. According to an Esources review, “This portal has added muscle by being UK’s largest directory of verified wholesale suppliers and trade leads. A great resource for companies to identify and focus on their target audience”. Thank You