B2B Portals – Maximizing Sales and Customer Satisfaction

1. B2B Portals – Maximizing Sales and Customer Satisfaction

2. B2B, or business-to-business, also known as e-biz, is the exchange of products, and services between companies. It is not exchange of products and services between businesses and consumers, aka B2C marketing. • It is therefore important to understand the difference between business-to-business and business-to-consumer. • Online B2B portals assist global manufacturers, wholesalers and exporters connect with worldwide buyers and importers. These portals enable companies to find new trade partners, business leads, latest deals, and much more. • On the other hand B2C portals facilitate businesses to sell products to end users instead of businesses. • There is also difference in marketing approach in business-to-business (B2B) and business –to-consumer (B2C). • When marketing in a B2B environment, focus is on the features of the product. There is no subjective element involved in the purchase decision. The sellers’ aim is to understand the organizational buyers and how they operate within the limitations of their company procedures.

3. In B2C, the focus is on the benefits of the product or services • Unlike traditional commerce, B2B commerce is more evolved in practice. It is the electronic exchange of business documents among companies for the purpose of conducting commerce. • B2B commerce facilitates contract manufacturing, global trade conformity, and supply chain logistics. • Excellent portals like Esources greatly enhance the purchasing and selling experiences between buyers and sellers. • Many an Esources review say, this portal has greatly helped first time entrepreneurs start-up a B2B based company. • Some examples of B2B based companies are: • Selling office equipment to businesses • Selling original components to automobile manufacturers

4. Selling security hardware systems to companies, hospitals, universities and municipalities. • Advantages of adopting E-BIZ or B2B • Additional revenue through new target group – By addressing the B2B sector, companies are able to pursue new sales opportunities. By registering on portals like Esources, companies with the help of public catalog can attract a large number of visitors through search engines. • By using cutting edge cross-selling and up-selling techniques of related and useful products, companies can greatly enhance revenues. • Businesses stand to improve operational efficiency and lower costs • By delivering the right information to partners, distributors, resellers, and consumers, businesses can provide a customary B2C like experience.

5. B2B portals make it easier to conduct business – B2B ecommerce makes it straightforward to put into practice streamlined purchasing, payment and inventory processes while providing exclusive product assortment, pricing and business flows. • Esource.co.uk reviews say, the portal has dramatically improved and customized user experience by enabling vendors to provide rich HTML pages, targeted dynamic content and highly developed search capabilities. • Improves responsiveness and service – If a client needs help during or after purchase, e-commerce portals assist companies to respond quickly and effectively through online customer support. • According to an Esources review, the portal has knowledge management capabilities that make it easy for buyers and sellers to find key information in real time so that they can manage current problems with efficiency. • By adopting the online channel, companies can strengthen relationships with customers and directly influence them to establish a brand preference.

6. One of the key advantages of a B2B portal is it delivers the correct information to customers. • Conducting business in the present day environment has become increasingly difficult due to the following reasons. • The number and intricacy of products and services has significantly increased due to stiff competition, increasing product variation demanded by consumers, and the need to comply with safety and environmental regulations. • Because the information of the appropriate product is scattered across various resources, suppliers are facing a difficult time having consistent product information internally. • A B2B ecommerce platform by aggregating product information into a single window is able to provide accurate information to both buyers and sellers. • It is now well-established that B2B Organizations can use B2B portals to significantly enhance their business growth.

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