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Esources And The Importance Of Customer Experience

Gathering and classifying data is the core in understanding customers. In this regard, Esources.co.uk is a step ahead of most B2B portals. The portal has helped scores of entrepreneurs reach out to buyers and connect with their product and customer service. <br>

AldonRichards
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Esources And The Importance Of Customer Experience

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  1. Esources And The Importance Of Customer Experience Many entrepreneurs with traditional outlook wonder whether B2B portals are just a fad or really engines of sustainable growth. The latter is true. B2B companies are eventually recognizing that consumer experiences matter a lot. Yes, this aspect has dawned on them after seeing what their B2C (Business to Consumer) peers have been doing all along.

  2. In a typical market scenario, selling successfully means a lot. But creating a right strategy for long lasting customer experience goes a mile further. “Do not have the traditional mind set,” says an SME owner. “Most of us focus far too much on selling our merchandise; with the result we lose sight of delivering consumer experiences”. It is true marketers are more familiar with B2C examples. Businesses go an extra mile not to ignore any of the customer touch points.

  3. But now B2B companies are making good use of these approaches as well. It will not be surprising if we find some savvy B2B companies: • Utilizing social media networks to promote their merchandise/services • Leveraging content marketing • Making use of loyalty programs Even in a B2B setup, profits and revenue grow because customers are attracted to a company.

  4. “Our final objective is, our clients must continue to buy, cross-buy and recommend us without any additional investment”, says a business executive. A proper customer experience strategy is a must. In fact, it has become a critical differentiator in today’s cutthroat ecommerce business scenarios. Yet, challenges abound. Creating consistent brand experiences across channels is no easy job. But it can be done. For example, the portal Esources.co.uk allows companies to reach out to thousands of buyers and sellers with regular updates on their products and services.

  5. The portal enables companies to choose the right partner to deal with for long term. After all, it is no longer sufficient to compete on merchandize and services alone. The underlying point to note is how a company delivers. Gathering and classifying data is the core in understanding customers. In this regard, Esources.co.ukis a step ahead of most B2B portals. The portal has helped scores of entrepreneurs reach out to buyers and connect with their product and customer service.

  6. This digital age has done this easier. The rising use of smartphones has established a new benchmark for fast and seamless customer service. We are now in a blazingly fast digital world. Fast track merchandize development, state-of-the-art software solutions, and easy availability of digital channels have made products and services radically easy to commoditize. In such a scenario, portals like Esources.co.uk are indispensable. Thank You

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