Sprucing up B2B Websites to Satisfy Today’s Buyers

1. Sprucing up B2B Websites to Satisfy Today’s Buyers

2. In the present internet era even B2B buyers prefer researching and buying online. • So it is no surprise that B2B websites are compelled to deliver the same level of experiences that B2C websites do. • This simply means a business must be able to buy anything anytime, anywhere, and from any device. • Esources is one of the websites that have helped B2B companies achieve financial success. • As per an Esources review the portal delivers convenience, user-friendly experience, and useful content.

3. However the challenges for B2B portals are complex and several. • They must meet the rising expectations of B2B buyers. • It is essential that products and services must be reoriented to the end user in the manner B2C businesses do. • This is in contrast to the traditional methodologies wherein company offerings were designed solely for business to business sales. • Even though this approach may increase the costs of marketing, B2B sites have no option but to integrate multiple applications to deliver engaging experiences to specific target audiences.

4. Esources is one such website that is helping brands boost their e-commerce sales by revenue growth and compelling consumer experiences. A look at what constitutes a modern B2B portal Ability to increase website traffic • Time and again various researches have shown that a good slice of the revenue growth is due to increased site traffic. • It must be borne in mind that best results are not achieved by search engine campaigns alone. • For this long tail search optimization is essential.

5. Products and services must be coded with long search term adaptations that business to business buyers are likely to use. • By achieving strong search engine optimization, companies stand to get better search rankings, click through results, and boost in traffic. Ability to manage content and ecommerce • B2B companies’ complexity and scale are difficult to handle. • Buyers expect a seamless experience with digital assets. • In short, the websites must contain “how to” videos, graphics, and comprehensive product information. • Aesthetics are also important so that B2B buyers can zoom-in and view products in detail.

6. Must promote cross sell and upsell • B2B companies must be able to guide buyers towards specific products and related items they may want. • The website must suggest related items to cross-sell or upsell buyers. Convenience and ease of use • The present B2B buyers expect convenience and ease of use. • Therefore, B2B websites must adapt to responsive design, and must craft itself to deliver same information regardless of the type of device – smartphone, tablet, laptop, or desktop.

7. Customized user content • In a manner similar to B2C, B2B must also make buying convenient by personalizing content to the target audience. • Esourcesis one such website that connects companies with buyers online to achieve this goal. Thank You