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Is print on demand the future of publishing? Imagine only printing the number of books you need instead of wasting thousands of dollars (and countless trees) on unsold copies. From its minimal costs to reduced need for warehousing, we explore five advantages of this technology and why it is fast becoming a favourite of publishers worldwide.
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What Is the Meaning of ‘Print on Demand’? • This printing technology allows books to be printed when the demand arises. • It not only lets you customize your printed products but saves you time and money. • It also avoids the tedious process of inventory management. • Publishers used to print books in bulk to lower their per-unit costs and warehouse them while they awaited sales orders. • One drawback of this style of offset book printing was that it did not offer the convenience of printing a standalone copy. • That’s where print on demand comes in. • Print-on-demand digital printing technology offers a convenient way to distribute books and is used by successful e-commerce websites like Flipkart and Amazon. • Whenever these websites receive purchase orders, the specific printing service receives details of the book and the number of copies required. Unlike traditional printing methods, books don’t get printed and wait for a sale to happen; instead, books get printed when there is a sale.
What Are the Benefits of Print-on-Demand Technology? Print on demand’s flexible technology allows businesses to order print materials on an as-needed basis. This includes any type of sales collateral such as postcards, mailings, brochures, posters, booklets, flyers, and promotional items. Let’s find out the advantages of print-on-demand technology. There Is No Warehouse/Storage Required 1 2 It’s Easy to Make Revised Editions It Allows for Quality & Variety 3 4 It Is Less Expensive than Other Methods of Printing You Never Run Out of Stock 5
01. There Is No Warehouse/Storage Required Print on demand’s biggest advantage is it eliminates getting stuck with unsold products. Since you are printing only what you need, your reliance on warehousing and storage is reduced or eliminated. So, without any technical, logistical, or production-related stress, you can focus on your next project.
02. It’s Easy to Make Revised Editions Print on demand allows you to easily revise a book, even within days of its publication. This would be a pain in the case of offset printing, with potentially thousands of copies going to waste. Digital print-on-demand technology allows authors to make changes at any stage and any number of times.
03. It Allows for Quality & Variety Print on-demand offers a variety of quality colour options, binding types, beautiful fonts and graphics, covers, and trim sizes. It’s also a good way to test the demand for your book if you are an independent publisher.
04. It Is Less Expensive than Other Methods of Printing Offset printing is affordable when a job is printed in bulk. Print on demand is beneficial for short-run printings of a single book or a hundred. Whenever the demand reoccurs, you can simply print more copies.
05. You Never Run Out of Stock With print-on-demand technology, you never run out of stock as you can monitor demand and decide how many copies to publish. For example, if an independent publisher prints 50 copies of a new book and 40 sells within the first two days, they can simply print more copies. If the sales aren’t there, losses to the publisher are mitigated.
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