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Content creator branding Brands, such asilolas, that prioritize engaging with their audience rather than talking about them are the ones harnessing readily available user-generated content (UGC). Leveraging user-generated content has the potential to strengthen the bond between businesses and their customers. Figure 1Ugc brand Industry experts forecast that in the upcoming years, there will be a significant shift towards prioritizing person-generated content (UGC) in marketing strategies. Marketers find usergenerated content to be a strategic choice due to its various advantages, including authenticity, increased engagement, cost-effectiveness, and the potential for higher conversions and profits. The responsibility of incorporating user-generated content into marketing efforts now lies with marketers and organizations, recognizing that genuineUGCis indispensable for effective advertising.