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Content Creator Branding "User-generated content(UGC)" pertains to social media posts crafted by real individuals, not sponsored entities or third parties, who express enthusiasm about a product or service they've experienced. UGC manifests when a friend tweets about their enjoyable hotel stay or when you encounter photos shared by customers attending a company event on Instagram. For instance, a TikTok video where a user describes their quest for the perfect lipstick qualifies as UGC. The utilization of this abundance of UGC by marketing firms represents one of the medium's most powerful aspects. Sharing and resharing UGC can potentially reach a large audience for both consumers and companies, even organically. Explore ilolas.comfor more information. Figure 1Ugc marketing