The 6P’s of Real Estate Marketing by Alpine Housing

1. The 6P’s of Real Estate Marketing Proven Real Estate Marketing Success Strategies

2. Real Estate Marketing Suggestions.. We strongly suggest applying the 6P’s to all real estate agents in any market. Marketing in a way that is different from your competitors is the main factor in obtaining sales. We can’t tell you how many real estate agents lose a sale to another salesperson that does exactly the same marketing as they do. If you keep doing the same real estate marketing techniques over and over again you’re going to get the same results. So what are the 6P’s of Real Estate Marketing?

3. Positive Attitude Make sure the sellers know how enthused you are about selling their home. Enthusiasm is contagious and they will be more inclined to accept your recommendations if you have positive attitude. It is important to remember that almost every person is attracted to people who emanate confidence, optimism, and sincerity. This will play a major part in attracting new business relationships

4. Promotion There are various ways to promote listings and increase real estate sales. Most likely marketing is done between those people who come under sphere of influence (SOI). Sphere of influence includes, but is not limited to, current and past clients, organizations, other agents, brokers, and network groups, the MLS, etc. Another effective promotional tool is using a Pre-Listing Package.

5. Perfection As a real estate professional, you should do hard for perfection in all aspects of the home buying and selling process. We know that nothing is perfect but we should do our best to make sure that the client receives quality and unparalleled service. Holding yourself to high standards and possessing integrity can make a difference

6. Preparation Provide all your sellers with information on how to prepare their home, common seller mistakes, and the home selling process. By doing so you are being pro-active while saving time on the many questions your client will ask in regard the processes.

7. Pricing Explain to the client where your listing price sits in comparison to other similar properties. You want to give all sellers a comparative market analysis so that they will have the facts as to why you came up with the figure you have. If you are not providing clients with one you need to do so. The Comparative Market Analysis(CMA) compares a property to other similar homes in the neighborhood that are currently on the market or sold in the last six months. This will allow you to determine the best listing price for the best listing price for their home.

8. Pre-Listing Package Pre- Listing Package does all the selling for you and literally compels the client to choose you over other agents. The Pre- Listing Package is a great real estate marketing tool used to get clients excited about you and your company before the first appointment. You will not only differentiate yourself, but you will obtain more listings, sales and referrals. Approach all of your real estate endeavors with 6P’s of Real Estate Marketing and watch your business grow exponentially.

9. Why Pre-Listing Package Boost your sales and listings List 90% of all appointments Cut listing presentation time in half. Establish credibility and rapport with a client before you ever meet. Show potential clients that you are competent and professional. Eliminate listing presentation anxiety and nervousness.