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[Webinar] Setting the Stage for Mobile Business, with Chris Silva and Charlene Li

With 50% of the mobile phone users in the US carrying a smartphone, tablets selling out as soon as they're launched, and the measure of apps downloaded numbering in the billions, it's time to start harnessing these devices to empower employees and drive business value. There are myriad examples of how business are improving efficiency and employee productivity with mobile, and who better to empower these players than their line of business management? The possibility exists today, but the critical first step still belongs to IT. In order to unleash mobile, IT organization must create a foundation for mobile, a control plane that underlies mobile business tools, that extends beyond simple MDM. This control layer contains both leadership and technology elements, from policies and a set of roles and responsibilities to mobile security and management tools. Only when this control plane is in place can the business start rolling out solutions for information consumption, creation and collaboration. This webinar will present the proper scope for mobility control, necessary elements of the technology and leadership to build a solid foundation for mobility.

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[Webinar] Setting the Stage for Mobile Business, with Chris Silva and Charlene Li

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  1. Altimeter Group Webinar March 28, 2012 #AGmobile Charlene Li Chris Silva Founder, Analyst Industry Analyst, Mobile Building A Foundation For Mobile Business

  2. Workers Have Chosen Their Preferred Platform © 2012 Altimeter Group

  3. Less than 5% of workers worldwide carry separate “work” and “personal” devices today.* *Data source iPass Workforce Mobility Study, Q3 2011

  4. Less than 5% of workers worldwide carry separate “work” and “personal” devices today.* Over 50% of users are taking business data onto personal devices.* *Data source iPass Workforce Mobility Study, Q3 2011

  5. Less than 5% of workers worldwide carry separate “work” and “personal” devices today.* Over 50% of users are taking business data onto personal devices.* In the US, nearly 70% of firms have no formal policy for this type of use.** *Data source iPass Workforce Mobility Study, Q3 2011 ** Data source: Citrix workforce study Nov, 2011

  6. Soon All Workers Will Be Mobile Workers 46.3% of US Mobile Owners Had A Smartphone in Q4 2011 In 2012, we will cross the 50% mark in percentage of mobile phone owners who have a smartphone. That means 1 in every 2 employees – and likely more - will be looking to be served on mobile. It’s time to act.

  7. Platform Diversity Makes Control Parity Difficult Source: Nielsen

  8. Enterprise Mobility Depends On Solid Controls © 2012 Altimeter Group

  9. Balancing Business And IT Imperatives Manage Risk Compliance Productivity Data Protection Executive Pressure Talent Acquisition Security Policy Competitive Advantage Contented Users Fair Use Business Benefits IT Concerns

  10. Enterprise Mobility Takes Various Forms Corporate Information Access Field Collaboration Complex Computing Goal: On the go access to common information. Goal: Gathering, collection and collaboration of information gathered in the field. Goal: Access to a full computing experience,from anywhere.

  11. Financial Services Co: 2010 Scenario “Big 5” accounting firm providing company-owned devices to its knowledge workers. 100% BlackBerry 0% iOS • Single server • Handles all sync and policy • Single point of control • App use not an issue • Little concern for non-email data.

  12. Same Financial Services Co: 2012 Result Knowledge workers overwhelmingly choose iOS devices, forcing the evolution of control. 5% BlackBerry 95% iOS • No existing, single comprehensive management tool • Multiple points of entry to the device • Data in email, apps, file shares • High degree of personalization

  13. The Mobile Control Plane Mobile Workforce Business Case Technology Governance Control Plane

  14. Mobility Begins With A Business Driver Mobile Workforce Business Case Technology Governance • What is the pain to be addressed? • Which users exist in the org? • Who are the best to take mobile? • What does success look like?

  15. Governance Precedes Technology Mobile Workforce Business Case Technology Governance • Establish ownership in IT and in business • Draft policies with HR, IT and business • Understand metrics for success in mobile • Target high priority groups for mobile

  16. Critical Governance Components Of Control Control Governance Policy Ownership • Personnel policy • Fair use policy • Device remediation policy • Data classification policy • Device ownership • Service ownership • Data access

  17. Technology Closes The Control Process Mobile Workforce Business Case Technology Governance • Create an MDM backbone • Unite access and enforcement • Determine user use-case, metrics for continuation of subsidy • Determine security parameters

  18. Critical Technology Components Of Control Control Technology Identity & Access Management Service Management Mobile Device Management • Data security and encryption • Encryption • Device and app provisioning • Management and remediation, • Uptime and usage metrics • Telecom expense management • Quality of service monitoring • AAA-tie in • Role and user policies • Data loss prevention Data Synchronization • Information delivery • Attachment and directory data • Usage policy enforcement • Basic device remediation

  19. With A Solid Platform In Place, The Business Can Take The Lead Mobile Workforce Business Case Technology Governance • Refine mobile roles • Gather role-specific requirements, match with tools • Allow LOB to lead tool selection • Continual training, measurement and education

  20. Control Is The Foundation Of Mobile Business Corporate Information Access Field Collaboration Complex Computing Need: Content Need: Collaboration Need: Consumption Mobile Control Plane Governance Technology Mobile Device Management Service Management Policy Ownership Data Synchronization Identity & Access Management

  21. 21 Q&A To submit a question enter it into the “question” box in your GoToWebinar control panel Chris Silva Industry Analyst, Mobile csilva@altimetergroup.com Makemobilework.com Twitter: @802dotchris Charlene Li Founder, Principal Analyst charlene@altimetergroup.com Charleneli.com Twitter: @charleneli

  22. 22 ABOUT US Altimeter Group is a research-based advisory firm that helps companies and industries leverage disruption to their advantage. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com. THANK YOU

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