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MKT 431 Uop Courses MKT 431 Business Opportunity Paper MKT 431 Entire Course • Resources: University Library, Internet • Select an industry from the following list and develop a business idea for that industry: • Apparel • Food and Beverage • Telecommunications • Home improvement • Technology • Research the market trends in that industry. • Write a 750- to 1,050-word paper in APA format that identifies your business opportunity. Your paper should include at least three research sources on market trends that support your opportunity. • MKT 431 Niche Marketing and Customer Involvement Presentation • MKT 431 Marketing Your Business Paper • MKT 431 Ethics and Product Consumption Paper • MKT 431 Memo to Business Partners • MKT 431 Trends and Conditions Paper • MKT 431 Business Opportunity Paper
MKT 431 Uop Courses MKT 431 Ethics and Product Consumption Paper MKT 431 Marketing Your Business Paper • Resources: University Library, Internet • Select a company with a reputation for ethical business practices. • Write a 750- to 1,050-word paper in which you complete the following: • Evaluate the company’s past performance marketing their product using the six pillars of the marketing code • Resources: University Library, Internet • Write a 1,000- to 1,400-word paper on the key areas of marketing, using the industry and business opportunity you have been writing about in the previous Learning Team assignments. The key areas of marketing are product, pricing strategies, place, customer relationships, promotion, and technology. In the paper, you must complete the following:
MKT 431 Uop Courses MKT 431 Memo to Business Partners MKT 431 Niche Marketing and Customer Involvement Presentation • Resources: University Library, Internet • Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two. • Write a 1,050- to 1,400-word memo to your prospective business partners in which you complete the following: • Describe the results of your competitive analysis. • Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu • Create a 10- to 15-slide Microsoft® PowerPoint® presentation on niche marketing and customer involvement for your selected organization. You may use one of the Virtual Organizations for this exercise if you prefer. Include speaker notes for each of the slides. The presentation should explain the following:
MKT 431 Uop Courses MKT 431 Trends and Conditions Paper • Resources: University Library, Internet • Select an industry that a teammate researched in the Individual Assignment. • Identify a good business opportunity in that industry that wasn’t presented by members of your team in the individual assignment. • Write a 1,050- to 1,400-word paper in APA format that explains why a business opportunity is a good one based on your evaluation of the market trends and conditions.
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