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MKT 435 Uop Courses MKT 435 ALL ASSIGNMENTS MKT 435 Week 1 Individual Assignment Consumer Behavior Paper • MKT 435 Week 1 Individual Assignment Consumer Behavior Paper • MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation • MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper • MKT 435 Week 3 Individual Assignment Data Memo • MKT 435 Week 4 Team Assignment External and Internal Influences Paper • MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper • MKT 435 Week 5 Team Assignment Repositioning Presentation • Individual Assignment: Consumer Behavior Paper – Post in your Assignments Tab. • Resources: Internet, University Library • Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing. In your paper address the following: • Define consumer behavior, and how it relates with the subject of marketing.
MKT 435 Uop Courses MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper • Individual Assignment: Analyzing Buyer Behavior Simulation Summary • Resources: Internet, University Library, and the simulation, Analyzing Buyer Behavior, can be found on your student Web site at http://www.ecampus.phoenix.edu • Learning Team Assignment: Segmentation, Targeting, and Positioning Paper • Resources: Internet, University Library • Select an existing product or service from an existing organization. This product or service is the basis for this and subsequent Learning Team Assignments. • Attain faculty approval of your product or service and organization before beginning this project.
MKT 435 Uop Courses MKT 435 Week 3 Individual Assignment Data Memo MKT 435 Week 4 Team Assignment External and Internal Influences Paper • Individual Assignment: Data Memo • Kudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past few years. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing Communications (IMC) plan and has hired you as a research consultant. • Learning Team Assignment: External and Internal Influences Paper • Resources: University Library, Internet • Select the same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper. • Write a 1,750- to 2,100-word paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies.
MKT 435 Uop Courses MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper MKT 435 Week 5 Team Assignment Repositioning Presentation • Individual Assignment: Consumer Decision-Making Process Paper • Resources: University Library, Internet • Write a 700- to 1,050-word paper in which you summarize the elements of the consumer decision-making process. Address the following in your paper: • Discuss how marketers can use the process to drive buyer’s actions. • Learning Team Assignment: Repositioning Presentation • Resources: University Library, Internet • Selectthe same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper. • Prepare a 10-12 minute presentation, with at least 10 annotated Power Point slidesin which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis:
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