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Top 8 WordPress Design and Development Trends of 2023

Let's check the latest trends in WordPress design and development which you can implement to increase your brand awareness and sales.

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Top 8 WordPress Design and Development Trends of 2023

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  1. 1 From the resource library of andolasoft.inc | web and mobile app development company

  2. WordPress is one of the most versatile and adaptable platforms that offers a range of features and functions that make it suitable for both individuals and brands to create their online brand presence. It started-out as a basic blogging platform nearly two decades ago and since then it has become a powerful content management system powering nearly 50% of all websites in the world. WordPress CMS platform features better technology integration, mobile support and user experience which is also supported by a passionate community of contributors who constantly develop new features and tools that increase its capabilities. Today, in this blog I am going to list out the latest trends in WordPress design and development which you can implement to increase your brand awareness and sales. Here are the Top 8 WordPress Trends to Follow in 2023 Parallax Scrolling Video Backgrounds Multilingual Support Augmented Reality Chatbot Integration Dark Mode UI Voice Search Integration Minimalistic Themes 2 From the resource library of andolasoft.inc | web and mobile app development company

  3. Video Backgrounds Video background is one of the latest trends in WordPress web development which includes using a short video as the background of the web page. It can be achieved by custom developing your WordPress website, installing a pre-developed theme or installing a plugin to this particular effect on your WordPress website. Why is video background a trend? 3 From the resource library of andolasoft.inc | web and mobile app development company

  4. Parallax Scrolling Parallax scrolling is a WordPress development technique that provides a depth to the movement of the browsing experience. Here the background of the web page moves at a different speed than the foreground content which creates a visually engaging experience for the users. Why parallax scrolling is in trend? Parallax scrolling creates a visually stunning and engaging experience for users. It encourages more engagement from users. Parallax scrolling is responsive and can be implemented using plugins and add-ons. It increases user engagement and encourages users to stay longer on the website Augmented Reality Augmented reality is quickly taking shape to be the next big thing after AI. Companies like Meta and Google are already paving the way for the new companies to emerge in this market. Augmented reality is typically employed by ecommerce stores to provide a more immersive and physical store-like experience to online shoppers. 4 From the resource library of andolasoft.inc | web and mobile app development company

  5. Why is augmented reality in trend? Customer can get a store-purchase like experience Businesses have wider scope of interaction with the customers Ecommerce store reduces chances of returns and exchange as the shoppers Today’s technology enables WordPress store owners to easily integrate AR and VR to their web store. Dark Mode UI Dark mode UI is a trend that involves using darker backgrounds and lighter text to create a visual design that is easy to view. It is in trend because of the increasing mobile usage for which users today prefer dark mode to reduce eye strain when using mobile devices in low-light environments. Why is dark mode UI in trend? Dark mode delivers a soothing viewing experience for the users. It improves accessibility for users with visual impairments. It reduces energy consumption and requires less power to display backgrounds Availability of plugins and custom code makes it easier than ever to add dark mode themes and features to the WordPress site. 5 From the resource library of andolasoft.inc | web and mobile app development company

  6. Minimalistic Themes Minimalistic designs are in trend among WordPress development community because of its simple and uncluttered layouts. It creates an attractive and user- friendly layout by utilising a minimalist colour scheme; coupled with a simple typography and minimal use of graphics it gives a sophisticated appearance to the websites. Why are minimalist themes in trend? Minimalistic themes are pleasing to the eyes and provide information in a more uncluttered way thereby making it easier for them to view and consume content. It increases user engagement and helps businesses succeed in a competitive market and users prefer minimalist design that doesn’t overwhelm them with too much visual information. Minimalist themes are highly customizable enabling users to easily change the color scheme, typography and other visual elements that match their brand persona and style. Minimalist themes are responsive and can be implemented with a simple theme installation. Voice Search Integration Voice search integration has become a growing trend. Today, it answers nearly 93% of all search queries. Which signifies the importance of having a voice search feature on web apps. Some consider voice search integration to be a must-have feature on their web apps. 6 From the resource library of andolasoft.inc | web and mobile app development company

  7. It gives users the ability to search for information with ease and convenience which has grown in trend after the advent of smart home devices such as Google Nest and Amazon Echo. Why is voice search integration in trend? Voice search provides hands-free search capabilities to users It makes it easier for users to find more accurate search results It facilitates accessibility for users with disabilities thereby enabling businesses to reach a wider audience Today’s technology makes it even easier to add voice search integration to WordPress sites. Chatbot Integration Today chatbot is the cornerstone of providing high-quality customer support. Chatbot integration is in top trend as it provides answers to initial queries effectively before transferring it to a real-human being. It is particularly useful for businesses who get a large number of queries everyday and want to delegate simple queries to chatbots. 7 From the resource library of andolasoft.inc | web and mobile app development company

  8. It uses artificial intelligence to mimic human conversation and provide helpful information and support to users. Why is chatbot integration in trend? Chatbots can stay online 24/7 providing on-demand support to customers. It enables businesses to provide better customer support services to their global customer base. Chatbots can be configured to answer queries in any language and all time zones. It can manage a high volume of customer inquiries, thereby enabling businesses to provide better and more efficient customer service. It reduces response times and can respond to queries almost instantly. By using AI, chatbots can personalize their responses and provide a more customized user experience. Chatbots make WordPress websites more cost-effective at the same time provide stellar customer support at a relatively lower cost. It enables businesses to derive valuable insights and data from their WordPress websites. Multilingual Support Multilingual support is an essential feature in WordPress websites as it enables businesses to reach a global customer base. It facilitates online businesses to reach a wider audience by providing support for multiple languages there by providing an improved user experience for non-English speaking visitors and expanding their customer base. 8 From the resource library of andolasoft.inc | web and mobile app development company

  9. Why is multilingual support in trend? Any WordPress website can be made multilingual by implementing a plugin to the CMS platform. WordPress features a WordPress multi-site that enables web admins to create a separate site for each language in a few clicks. WordPress multilingual site enables business owners to reach a global audience base. Conclusion Conclusion WordPress is a rapidly evolving open-source CMS platform, all thanks to its larger community who keep improving its features and functionalities. Apart from the design and development trends mentioned above the WordPress community is also witnessing an increase in other lesser known trends such as WooCommerce integration, headless WordPress development, multi-purpose WordPress themes, drag and drop page builder, and WordPress VIP. If you are a business owner planning to build your next website using WordPress you should consider the above-mentioned trend to stay ahead of the competition and be more successful in your niche. 9 From the resource library of andolasoft.inc | web and mobile app development company

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