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MKT 447 UOP Course Tutorial/Uoptutorial

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MKT 447 UOP Course Tutorial/Uoptutorial

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  1. MKT 447 Uop Courses For more course tutorials visit www.uoptutorial.com Get Ready to grant success at exam by shop at uoptutorial

  2. MKT 447 Uop Courses MKT 447 ENTIRE COURSE MKT 447 Final Exam Guide • MKT 447 Week 1 Individual Advertising Past and Present Paper • MKT 447 Week 1 DQ 1 • MKT 447 Week 1 DQ 2 • MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief • MKT 447 Week 2 DQ 1 • MKT 447 Week 2 DQ 2 • MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper • MKT 447 Week 3 DQ 1 • MKT 447 • Multiple Choice: Choose the correct response for the following questions. • 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is: • 2. Which of the following is the best example of a tangible good?

  3. MKT 447 Uop Courses MKT 447 Week 1 Individual Advertising Past and Present Paper MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief • Advertising Past and Present Paper Resources: Internet, University Library • Select a print advertisement from before 1970 for a product or service that is still in existence. • Locate a current advertisement for the same product or service. • Advertising Plan and Creative Brief Your Learning Team has been selected as the ad agency for Baderman Island, a fictitious company located in the list of Virtual Organizations.Resources: Virtual Organization found on student website, Internet, University Library • Select one of the following target markets for Baderman Island: • ·  Family vacations·  Romantic getaways

  4. MKT 447 Uop Courses MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper MKT 447 Week 4 Learning Team Advertising • Effective Advertising Planning and Implementation Paper Resources: Internet, University LibrarySelect a product with which you are familiar.Obtain faculty approval for your selected product.Research the company for the campaign that supports that product.Write a 1,400- to 1,750-word paper in which you examine the key elements of this advertising, including:  • Advertising, Creative, and Media Strategies Paper Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet, and University Library. • Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment. • Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising, creative, and media strategies.

  5. MKT 447 Uop Courses MKT 447 Week 5 Individual Future Trends in Advertising Paper MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation • Future Trends in Advertising Paper Resources: University Library, Internet • Write a 1,400- to 1,750-word paper in which you identify a minimum of three key trends that might affect advertising in the future; for example, regulatory, Internet and interactive media, globalization, innovation, and so forth. ·  Support each trend with at least one real-world example.  Final Advertising Campaign Presentation Resources: Advertising, Creative, and Media Strategies Paper, Internet, University LibraryPrepare a 15- to 20-minute Microsoft® PowerPoint® presentation, with speaker’s notes, consisting of a minimum of 12 to 15 slides. • ·  In your presentation, you must present your advertising plan that includes the following:

  6. MKT 447 Uop Courses MKT 447 Week 1 DQ 1 MKT 447 Week 1 DQ 2 • What is advertising? How does it differ from marketing? How does your company, or a company that you are familiar with, use advertising? Provide an example.- • How does advertising to consumers differ from advertising to businesses? Why? How might they be the same?

  7. MKT 447 Uop Courses MKT 447 Week 2 DQ 1 MKT 447 Week 2 DQ 2 • What is perception? Why does each consumer see a product differently? How does this affect the consumer decision-making process?   • Why is market segmentation important? How does market segmentation differ for consumer and business markets? How does it affect the marketing mix?

  8. MKT 447 Uop Courses MKT 447 Week 3 DQ 1 MKT 447 Week 3 DQ 2 • What is the role of emotional appeal with effective advertising? Would you consider humor to be an important element for effective advertisements? Why or why not? In what circumstances might humor not be appropriate? • What are the keys to creating effective copy and design for advertisements? What components does a campaign need to break through the advertising clutter? How might we grab the attention of the consumer?

  9. MKT 447 Uop Courses MKT 447 Week 4 DQ 1 MKT 447 Week 4 DQ 2 • What is media strategy?  Why should your media strategy mirror your marketing strategy?  How does your target market's media consumption affect the strategy? • What are the pros and cons of various media selections?  What are the advantages of using multimedia placements?

  10. MKT 447 Uop Courses For more course tutorials visit www.uoptutorial.com Get Ready to grant success at exam by shop at uoptutorial

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