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Google keep updates its algorithm to give the best and better result. If you have a site then you need to find out what are Google algorithms, just knowing them is not enough you need to keep your site safe from these updates. In recent days if you notice any decrease in traffic then check whether your site is affected by one of the below algorithms.
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AllGoogleAlgorithmsYouNeedToKnowAndWaysTo AllGoogleAlgorithmsYouNeedToKnowAndWaysTo FixThem Googlekeepupdatesitsalgorithmtogivethebestandbetterresult.Ifyouhaveasitethenyou needtofindoutwhatareGooglealgorithms,justknowingthemisnotenoughyouneedtokeep yoursitesafefromtheseupdates.Inrecentdaysifyounoticeanydecreaseintrafficthencheck whetheryoursiteisaffectedbyoneofthebelowalgorithms. 1.Panda LaunchDate-24February2011 PandaisthefirstandknownGooglealgorithmwhichwasrolledouttocheckthequalityscoreof webpages.Googleusedthisqualityscoretorankthewebpages.Fairandsimpleisn’t?Whenitwas firstlaunched,itwasjustakindoffilter,butitwassoeffectivethatGoogledecidestoaddittoit rankingalgorithm.In2016,thecompanyofficiallyincorporatethePandaintoitscorealgorithm. HowtoAdjust–Youneedtocheckyoursiteregularlyforanyduplicatecontent,keywordstuffing, andthincontent.YoucansimplydoitusingWebsiteAuditor.
Incaseifyouhaveane-commercesitethenitisalmostimpossibleforyoutoprovideanoriginal Incaseifyouhaveane-commercesitethenitisalmostimpossibleforyoutoprovideanoriginal contentsoinyourscenario,youneedtoaddanoriginalimagewithproperSEOoptimizedalttags. 2.Penguin LaunchDate–24April2012 Afterpenalizingmillionsofwebsiteswhoareusingkeywordstuffing,duplicatecontentandthin contentafter1yearGooglecomesupwithPenguin,theanothermajorupdate.Theprimary objectiveofPenguinupdateistoremoveallsiteswhichhavemanipulativelinks.Likeaboveonein 2016companyofficiallyaddedtoitscorealgorithm.UnlikePanda,Penguinworksinrealtime. HowtoAdjust–Youneedtocheckthegrowthofyourlinkprofile,youcanuseSEOSpyGlass backlinkchecker.AllyouneedtodoisgotoSummaryscreenwhereyoucanseetheprogressof links.Ifyouseeanyunusualspikesinthegraph,thenyouneedtofindthereasonwhyyou’vegot unexpectedgain. 3.Hummingbird LaunchDate–22August2013 ItseemsthatabovetwoalgorithmsareenoughbutwhoknowsGooglekeeptryingtomakeit searchenginebetter,sothenextupdatewasHummingbirdwhichisprimarilyfocusedonbetter interpretsearchqueries.Thiswasoneofthemostamazingupdatestosearchqueriesbetter.This updatedoesnotjustlookonwordswhichyouenter,butitgivestheresultaccordingtosearcher intent.Thisalgorithmissosmartthatitwillgivetheperfectresulteventheresultdon’thaveexact keywordshoweverkeywordsarestillimportant. HowtoAdjust–TocopeupwithHummingbirdalgorithmyouneedtofocusonconceptsnotjust keywords.Youneedtocarefullyresearchrelatedterms,co-occurringterms,andsynonyms.You cangetthebestfromGoogleAutocompleteandLSIkeywords.Makingyoursiteresponsivenessis notapartofmobileappdevelopment,youneedtofixitwithinyoursitecodes. 4.Pigeon LaunchDate–24July2014(US),22December2014(Canada,UK,Australia) Thisisoneofitskindthisisuniquebecauseitaffectstheresultofthatwebsitewhoselocation playsanimportantroleinranking.Pigeonupdateisacombinationofbothlocalandcore
algorithm.Thisalgorithmwasspeciallyreleasedforrefininglocalsearches,tilldatetraditional algorithm.Thisalgorithmwasspeciallyreleasedforrefininglocalsearches,tilldatetraditional SEOalgorithmareusedforlocalsearches. HowtoAdjust–Startwithon-pageanalysisandinvestyourtimeandmoneyonon-pageandoff pageSEOtechniques.Ifyouhaveawebsitewhichisbasedonlocalservices,thenyouneedtoget listedonrelevantbusinessdirectories.Thiswillgiveyouboostdefinitely. 5.Mobile LaunchDate–21April2015 Thesmartphonewasstartedevolvingnear2010,andeveryonestartsshiftingtothesmartphone. Todayyoucanfindbarelyapersonwhodoesn’thavethesmartphone.Asmostofthesearchresult startcomingfrommobileGooglerolledoutamobileupdatewhichisalsoknownasMobilegeddon. Thisupdateensuresthatonlymobilefriendlysiteswillgettherankboost.Thosewhodidn’t updatetheirsiteandstayswiththeoldversiontheywerekickedoutfromSERP. HowtoAdjust–Todaymostofthesitesaremobilefriendlyandmaybeyourstooistheresponsive site.Ifyouarenotsureaboutit,thenyoucanchecktheresponsivenessofyoursitehere. 6.RankBrain LaunchDate–25October2015 RankBrainisthesecondinstallmentofHummingbirdalgorithm.Googlebringitsoitcaneasily understandthemeaningbehindsearchqueriesasitisoneofthefinestmachinelearningsystems. GoogleofficiallyconsidertheRankBrainoneofthe3rdbestrankingfactor.Itisstillsuspicious exactlyhowitworks,butthemajorityofpeoplesaythatitfindsthequeryspecificrelevancyinthe webpage. HowtoAdjust–Tomakeyoursitefriendlywiththisupdateyouneedtooptimizeyoursitecontent forcomprehensivenessandrelevanceusingcompetitiveanalysis. 7.Possum LaunchDate–1September2016
Itisamuch-advancedversionofpigeonupdate.Aslightchangeinthelocationcompletelychanges Itisamuch-advancedversionofpigeonupdate.Aslightchangeinthelocationcompletelychanges thesearchresultonthesamekeyword.Theclosersomeonetoyourbusinessaddressheismore likelytoseeyourresult. HowtoAdjust–Youneedtoexpandthelistofyourkeywordsandworkonlocation-specific ranking.AfterPossumupdatelocalbusinessesneedtargetmorekeywords. 8.Fred LaunchDate–8March2017 ThisupdatewaslaunchedthisyearinMarch.Fredspecificallytargetsthosesitewhoareviolating Google’swebmasterguidelines.Fredslappedmillionsofsiteswhohavethincontentandmade especiallyforgeneratingrevenuefromads. HowtoAdjust–Ifyouhavethincontentandmoreoverifyoursiteisad-centricwhichmeansyou havelotsofadbanner,pop-upads,etc.thenbereadytogetslappedbyanalgorithmupdate. Hopeyoulikethispost.Ifyouarefacinganykindofpenaltyoryouarenotgettingdesiredtraffic thenfeelfreetocontactus.Weareexpertintakingyoursiteoutofanykindofpenalty. Source:https://www.richestsoft.com/blog/google-algorithms-need-know-ways-fix/