1 / 12

SEO & Google Search Engine

PPT includes information about Search Engine and SEO .IT also includes types of SEO

Anita81
Download Presentation

SEO & Google Search Engine

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Search Engines Search engine is a software that is designed to information world wide web. Search engine is a backbone of SEO.There are so many examples of Search engine.Google , Firefox, Bing.

  2. Examples of Search Engine given below

  3. Search engine vs web browser Search engine is a websites where we can find information as web bowser is a head browser of search engine. We can say all application can we website but not all website can be app.

  4. Why Search Engine Important? Search engine helps to quick search local area maps, spelling checker and many more. And also helpful to find relevant result.

  5. Types of Search Engine 1.Crawler Based search engine 2 Directory Based search engine 3 HYBRID Search engine 4. Meta Search engine 5. Specialized search engine

  6. Types of SEO Mainly there are 3 types of SEO 1.ON -Page SEO 2.OFF -Page SEO 3. Technical SEO

  7. ON -page optimization ON page optimization is all about practising our website online to improve its visibility and ranking. ON -page SEO includes : 1.Content uniqueness. 2 Use of proper heading and sub headings 3.Add internal and external links. 4 Targeted keyword

  8. OFF- Page SEO OFF -Page SEO includes all the practices we are performing outside the website. It includes: Creating backlinks , Content marketing ,Influencer marketing , Guest Posting , Local SEO etc.

  9. Technical SEO In Technical SEO we try to improve technically our website: Crawlibility, Sitemaps, easy load, page speed and also Robots txt.file .

  10. Anchor Text Anchor text is highlighted part of any hyperlink called Anchor text. Ii is clickable text, by clicking text we can redirect to same web page or can be other web page .

  11. Types of Anchor Text: • Exact Anchor text : • Partial Anchor Text: • Naked Anchor text : • Branded Anchor text : • Generic Anchor text : • Image Anchor text:

  12. THANK YOU

More Related