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Cut out For Each One, Mobile App Personalization Becomes the New Normal!

Personalization relies heavily on a mixture of technologies. Sensors, mobiles, social media, Analytics and other IoT components capture & analyze user behaviors keeping a track of the real-time ongoings right from app sessions, screens viewed, clicks & taps and transactions done. Analytics from multiple channels on the other hand, drive personalized user experiences with appropriate in-app messages, push-notifications and recommendations.<br>Read More at: https://www.spec-india.com/blog/cut-one-mobile-app-personalization-becomes-new-normal/<br>

AnkitJKumar
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Cut out For Each One, Mobile App Personalization Becomes the New Normal!

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  1. Mobile App Personalization Cut out For Each Becomes the New Normal

  2. The New Magic Trick Mobile app development companies target the smartphones followed by the smart watches and the fitness bands Mobile app personalization becomes the new magic trick for app development companies Personalization assures appropriate & engaging user led experiences for the digitally native users

  3. “Personalization is the key to keep the millennial user enticed on various channels unleashing smart ways of engaging the user”

  4. Purpose The ultimate aim of app personalization is to cater to specific user needs, rather than deploying a singular, generalized one-app-fits-all-requirements kind of application All forms of mobile app personalization – contextual, behavioral & demographic are vital to make strategic decisions that ensure the best of user experiences

  5. Success Comes From… App personalization becomes normal and a critical factor for the success of mobile app development companies

  6. Keeping the Customer Engaged Personalized experiences are the basic expectations of customers who wish to get push notifications as per their interests and preferences. A sure tactic to increase user engaging the millennials is certainly, not as simple as just with a smartphone

  7. Targeted Marketing Mobile app personalization leads to improved segmented marketing An enterprise has better insights on customer demographics & audience preferences Analytics allows profile data to be collectively analyzed and come up with decision making insights App personalization allows the organization to cater to users with different mindsets, as no two customers are the same

  8. User Experiences Bring in… User experience is all about user journeys and the level of engagement & attachment with a particular app Mobile app development companies are not only battling the challenge of retaining users, they are also attempting to survive amongst a more than a million apps

  9. Location Based Relevant Offerings Based on the location of the user, maps offers a variety of pointers to view ratings of a particular joint, upload photographs or share reviews Similarly, Airbnb focuses on personalization by determining areas that would most interest the user based on past visits All of these offerings cohesively result in an improved user experience driven by mobile app personalization

  10. User Defined Journeys A trend reshaping the user experience is the way social media apps are defined In Facebook for example, users have the option to select the kind of posts they wish to view The user is encouraged to take charge and select what is to be seen

  11. User Behaviors Driving the UX An intuitive app that can cater to user preferences based on past history works best to redefine the user experiences Consider the case of YouTube that provides video referrals based on what user has last viewed Similarly, most ecommerce providers like Amazon & Big Basket tend to provide recommendations based on past purchase history Personalized apps drive employee efficiency and productivity by making workflows easier & relevant

  12. The Future of Technology is…

  13. Mobile App Personalization Gartner predicts that leveraging AI in mobile apps is one of the key technology trends of 2017, technology pioneers should expect this trend to continue Enterprises need to understand that they are dealing with a huge mass who will eventually determine the parameters of their success

  14. PersonalizationThe Complete Picture

  15. Market Understanding Mobile app development is evolving at a rapid pace to accommodate personalization at the core Understanding the expectations of customers and gain holistic knowledge on industry trends helps enterprises capitalize upon for success Personalization relies heavily on a mixture of technologies Analytics from multiple channels drive personalized user experiences with appropriate in-app messages, push-notifications and recommendations

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