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The world of the tiny beacons & ibeacons grabbing attention & enticing patrons, expands to become larger than life with the acumen of beacon app development companies. With Internet of Things becoming the way of doing things, beacons settle in as the indispensable tech tools working continuously & discretely for almost all segments including marketing. The world of marketing, on the other hand relies extensively on technology, especially in the retail sector where there is a great importance in retaining customers to promote a brand to bring in value to businesses. Intriguing researches state that the drivers for digital marketing & commerce in the physical as well as digital worlds is largely technology.<br>
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Hitting the Bull’s Eye!! with Beacons Based Retargeting!!
Intriguing researches state that the driver for digital marketing & commerce in the physical as well as digital worlds is largely technology
Rob walks into the Nike store to get a feel of the new Air VaporMax running shoes. Once in the store the instore app on his phone takes charge & keeps a tab of what Rob is doing. He tries the latest shoes but puts them away. Maybe they are too expensive. He tries them again, but sticks to his decision. The tiny beacons capture all the ongoings. At home, Rob browses through the Nike online store where he is shown other shoes which might be his running partner. The website keeps a tab of what he is doing. And then when he is ordering some gardening stuff on Amazon he gets notified about a very good deal for the shoes he wanted so very much. And then, the shoes do come home! This is retargeting at its best. And it all starts with the beacons….
The Benefits Reduction in Abandoned Carts Better Brand Recognition & Customer Connect Improved Engagement Times Across Channels Segregation of Products by Popularity Logical Cross Selling
It is evident that beacons & ibeacons App Development will continue to disrupt the retail ecosystems & their approaches to marketing drastically
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