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Bobbi Brown India also indulges itself in various women empowerment campaigns in the country.
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Get yourself a makeover with Bobbi Brown India There are a large number of cosmetic brands selling their products in India. There are quite a few home-grown brands on the list; however, most of the leading ones are international. One such hi-end brand that has been widely accepted by the Indian make-up lovers is Bobbi Brown. Established by the greatest make-up artist of all time Bobbi Brown, this brand has earned immense recognition all over the world. It is known for its luxury range of make-up, lipsticks in particular. When Bobbi Brown was launched in India, the people here got quite excited. Bobbi Brown India even introduced a number of lipstick shades in its collection to appeal to the Indian sensibilities of beauty. Today, there are Bobbi Brown stores in almost every city in India. Needless to say, Bobbi Brown products would not be available in the departmental stores as the company does not follow regular distribution channels. This is because the hi-end brand has targeted the niche section of the fashionable Indian society and would never divert from its target base. This is the reason why Bobbi Brown launched an online retailing portal on its own website instead of selling its products on the regular multi-brand online stores. But the best way to shop a Bobbi Brown product is to test it at the store first and then buy it. In the last few years, several companies have been facing the brunt of activism against the usage of chemical constituents in skin care products. The activists demand that cosmetic companies start using herbal constituents instead of synthetic ones in order to ensure no side-effects on the skin. Because of this pressure, several cosmetic companies have started bending their backs to the market. However, Bobbi Brown never did. It maintains with pride that all its products have been thoroughly tested and are absolutely safe for the skin. Bobbi Brown India also indulges itself in various women empowerment campaigns in the country. They keep organising events in all the major cities of the country as a part of their promotional strategy. In the events, they celebrate the achievements of women. In this way, Bobbi Brown has developed a strong goodwill with its customers in India and elsewhere.