The best advertising agency in Mumbai

1. The best advertising agency in Mumbai Indian television is undergoing remarkable changes currently. There are a number of factors behind this transformation. First comes the high level of competition in the media industry. Today, there are hundreds of channels airing on Indian television of almost every genre and in every major language of the country. So, it has become very difficult for every channel to retain a significant number of viewers, which is why they have started experimenting. Secondly, there has been a boom in the usage of internet in the past half-decade. Internet charges have dropped significantly resulting in a considerable increase in the number of mobile internet users. People, especially the youth,prefer mobile entertainment nowadays over television. As a result, the average amount of time spent by the youth in front of the television screen has reduced drastically. The change in content viewing and patterns among the Indian youth has also changed the way advertising industry works. Every advertising agency in Mumbaihas today realised the ongoing change in the entertainment market and is developing strategies accordingly. Most of them have started investing in data analytics in order to segment small target audiences. This helps them customize their advertisements and make them more attractive in terms of visuals. The advertisements have also become shorter in duration with time. As people’s viewing pattern is being majorly determined by mobile entertainment these days, especially social media entertainment, the attention span of people has decreased. So, it is necessary to make short advertisements to hold people’s attention.The same phenomenon has swept television advertisements. Indian TV channels have started airing advertisements in the form of constant logo displays, rolling tickers and voiceovers. Another strategy adopted by advertisement agencies nowadays is placing their products in popular TV shows. This means that the product, which is to be advertised, plays a role in the story in the form of an item being used by the protagonist. This kind of product positioning is a form of stealth marketing, and has proven to be quite successful. Advertising agencies have also discovered another avenue for displaying ads. And that avenue is none other than the mobile applications of TV channels. Today, almost every TV network has launched its own video streaming mobile applications. As for Viacom 18, Voot is their mobile platform. The advertisements appear in these mobile applications whenever you click to watch any programme. The advertisements are short and crisp in duration, but manage to grab the attention of the viewers successfully.