Why is Vh1 one of the most popular Western Music channel in India?

1. Why is Vh1 one of the most popular Western Music channel in India? There was a time when goods and services produced within the country were only limited to its citizens. Individuals had to make do with whatever was available within the boundaries of their nation. It was a typical practice as people living in one part of the world had no idea about the lifestyles of those living on the other side. However, with the introduction of concepts such as globalization, free trade with export and imports, etc., these national boundaries became more permeable. Countries around the world became aware of their counterparts and the products and services from worldwide became much more accessible than ever before. The entertainment industry also caught up with this growing trend soon enough and Viacom 18 brought American channels such as Vh1to India. The reason behind this move was to increase viewership of the network and popularize western music among the Indian youth. Vh1 channel airs programmes based on music, dance, reality and lifestyle. It is a great way of introducing the lifestyle, music and other art forms that people in the West prefer to the viewers in India. Following the overwhelming response that Vh1 received from the Indian audiences, Viacom18 went on a step ahead and bring the channel alive with live events like Vh1 Supersonic. A music and dance festival, Vh1 Supersonic is an annual event that takes place at a different city in India every year. It brings a large number of musicians and artists under one roof. The eventis mostly enjoyed by individuals who have a knack for contemporary music and others who look forward to witness the creation of newer forms of music by merging classical with contemporary. Viacom 18 is also behind the functioning of iconic Indian youth-oriented channels such as MTV. The channel is known for appealing to the youth of the nation for many years. It is popular for its youth-centric content, which is not only entertaining but also thought-provoking. The series and programmes broadcasted on MTV have an underlying message to improve the society. It also endorses several campaigns that aim for the betterment of the society. It is this right mix of entertainment and social responsibility that makes MTV a leading channel.