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chapter two culture

What is Culture?. Culture

Antony
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chapter two culture

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    1. Chapter Two Culture

    3. What is Culture? Nonmaterial culture – _____ created by members of a society. Material culture – ______ ______ created by members of a society.

    4. What is Culture? Society refers to people who interact in a defined ________ and share ______. Culture shock refers to personal _________ when experiencing an unfamiliar way of life.

    5. How Many Cultures?

    6. The Elements of Culture Although cultures vary, they all have five common components: (1) Symbols (2) Language (3) Values and Beliefs (4) ______ (5) Ideal and Real Culture

    7. Elements of Culture Symbols Symbols – anything that carries a particular meaning recognized by people who share ______.

    8. Elements of Culture Symbols Symbols – ________ _______ General Marketing Aimed at a total population Segmented Marketing Aimed at a specific population

    9. Elements of Culture Language Language – a system of symbols that allows people to ___________ with one another. Language allows for the ________ of culture.

    10. Elements of Culture Language Cultural transmission – the process by which one generation ______ _____ to the next. Every society transmits culture through speech.

    11. The Sapir-Whorf Thesis Languages are not just different sets of labels for the same reality. All languages fuse symbols with distinctive emotions. The Sapir-Whorf Thesis – people perceive the world through the ______ ___ of language.

    12. Elements of Culture Values and Beliefs

    13. Elements of Culture Values and Beliefs

    14. Elements of Culture Societies show significant cultural variations in their favorite sports.

    15. Key Values of United States Culture Equal Opportunity Achievement and Success Material Comfort ______ and ____ Practicality and Efficiency

    16. Key Values of United States Culture ________ Science Democracy and Free Enterprise Freedom Racism and Group Superiority

    17. Elements of Culture Norms Norms – _____ and __________ by which a society guides the behavior of its members. Most important norms in a culture apply __________ and at all times.

    18. Elements of Culture Norms Mores – norms that are widely observed and have great moral significance.

    19. Elements of Culture Norms Mores

    20. Elements of Culture Norms

    21. Technology & Culture Sociocultural evolution

    22. Technology and Culture hunting and gathering societies horticultural & pastoralism __________ industry postindustrial information technology

    23. Cultural Diversity Cultural diversity can involve _____ ____. Many cultural patterns are ______ _________ to only some members of a society.

    24. Cultural Diversity Popular culture – cultural patterns that are _________ among a population.

    25. Subcultures Subculture – cultural ______ that set apart some _______ of society’s population.

    26. Multiculturalism Multiculturalism – an ________ _______ recognizing the cultural diversity of the United States and promoting the equality of all cultural traditions.

    27. Multiculturalism Eurocentrism – the dominance of _________ cultural patterns.

    28. Counterculture Counterculture – cultural patterns that rejects and _______ those widely _______ within a society.

    29. Cultural Change Cultural integration – the close ____________ among various elements of a cultural system. Some elements of culture change _____ than others – cultural lag.

    30. Cultural Change Cultural integration Examples: Women in the workforce Later first marriages Change in family patterns Increased use of day care

    31. Cultural Change Cultural lag Examples: Contraception _______ _______ Use by adolescents

    32. Cultural Change Cultural changes New cultural elements Cell phones Blackberry iPhones ________ Spread of objects from one society to another

    33. Ethnocentrism and Cultural Relativism Ethnocentrism – the practice of ______ another culture by the standards of one’s own culture.

    34. Ethnocentrism and Cultural Relativism Cultural Relativism – the practice of evaluating a culture by that culture’s ___ ________.

    35. A Global Culture Global economy: the flow of goods Global communication: the flow of __________ Global migration: the flow of people

    36. Theoretical Analysis of Culture The structural–functional paradigm depicts culture as a complex strategy for meeting human needs. The social–conflict paradigm suggests that many cultural traits function to the advantage of some and the disadvantage of others. Sociobiology explores ways in which _____ ______ affects how we create culture.

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