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Shopping is an Attraction… So why not make it Tax Free!. SHOPPING IS AN ATTRACTION…. AWARENESS CHANGE THE RETAIL INDUSTRY INTERNATIONAL SHOPPING TOURISM POWER OF INTERNATIONAL SHOPPER HOW INDUSTRY LEADERS RECOGNIZE /MARKETING CO-OP: AIRLINES, CVB, TOUR OPERATORS
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SHOPPING IS AN ATTRACTION… • AWARENESS • CHANGE THE RETAIL INDUSTRY • INTERNATIONAL SHOPPING TOURISM • POWER OF INTERNATIONAL SHOPPER • HOW INDUSTRY LEADERS RECOGNIZE /MARKETING • CO-OP: AIRLINES, CVB, TOUR OPERATORS • THINGS THAT WORKED BEFORE NO LONGER WORK..IT IS A NEW ECONOMY
Shopping is an Attraction… KEY FINDINGS OF INTERNATIONAL SHOPPING TRAVELER STUDY • SHOPPING IS A KEY TRAVEL MOTIVATOR, ATTRACTING THE INTERNATIONAL VISITOR • 30% OF THE INTERNATIONAL TRAVELERS ARE CHOOSING THEIR DESTINATION BASED ON SHOPPING! • WHILE 23% SAID IT WAS A KEY REASON FOR THEIR TRIP • 50% ARE LIKELY TO RETURN TO SHOP IN THE NEXT 12 MONTHS
Shopping is an Attraction… KEY FINDINGS OF INTERNATIONAL SHOPPING TRAVELER STUDY (Continued) • 29% WAS SPENT ON SHOPPING - OVERALL INTERNATIONAL TRIP EXPENDITURES • EXCEPTIONS :THE MEXICAN SHOPPER SPENT 40% • NOTE: COMPARABLE / HIGHER PERCENTAGES RECORDED WITH TAXFREE SHOPPING
Shopping is an Attraction… KEY FINDINGS OF INTERNATIONAL SHOPPING TRAVELER STUDY (Continued) • THE DOC/OTTI, INTERNATIONAL SHOPPING TRAVELERS CONTRIBUTE AN ESTIMATED $38.6 BILLION TO THE US ECONOMY ANNUALLY. • IN FLIGHT STUDIES HISTORICALLY CAPTURED THE AMOUNT SENT OF DEPARTING PASSENGERS “GIFTS AND SOUVENIRS” ONLY AVERAGE OF $250. • THE INTERNATIONAL SHOPPING TRAVELER STUDY / TAXFREE SHOPPING'S “SHOPPING” AVERAGING $1063 AND HIGHER DEPENDING COUNTRY • 87% OF INTERNATIONAL TRAVELERS REPORT SHOPPING AS THEIR #1 ACTIVITY.
TAXFREE SHOPPING COMPANIES ….WHO ARE THEY? • WHAT IS TAX FREE SHOPPING? • GLOBAL REFUND • TAXFREE SHOPPING/ PREMIER • BANKING • LOUISIANA TAX FREE SHOPPING (STATE) • TAXFREE SHOPPING, LTD TEXAS (PRIVATE) • CHANGE/SHIFT USA
WHAT IS TAXFREE SHOPPING, LTD. IN TEXAS? LICENSED US & TEXAS CUSTOMS BROKERS- who facilitate the refund of the Texas state sales tax on items that are exported out of the USA. NUMBER OF CUSTOMS BROKERS/QUALIFICATION TAXFREE SHOPPING, LTD. IN TEXAS “VALUE ADDED SERVICE” that attracts international shoppers from all over the world to our STATE, OUR CITIES AND OUR RETAILERS!
WHAT IS TAXFREE SHOPPING, LTD? VALIDATES THE EXPORT OF TANGIBLE ITEMS THE EXPORT OF ITEMS MUST BE VERIFIED BY A LICENSED US CUSTOMS BROKER UNDER THE LAWS OF THE STATE OF TEXAS AND USA. THE TAX FREE REFUND SERVICE IS A INCENTIVE THAT ATTRACTS INTERNATIONAL VISITORS & TOURISM DOLLARS TO YOUR STATE!
HOW TAXFREE SHOPPING, LTD…HOW WE GOT STARTED AND HOW WE APPROACHED THE MARKET IN TEXAS? • DALLAS CVB • NORTHPARK CENTER, DALLAS • A SERVICE TO RETAILERS & INTERNATIONAL SHOPPERS • OUR BUSINESS MODEL… • EUROPE • Why…they spend more money • HAPPY RETAILERS AND CENTERS • ECONOMY • WE HAD TO MAKE IT A WIN WIN!
HOW TAXFREE SHOPPING, LTD. …EFFECTS THE TEXAS MARKET? • INTERNATIONAL SHOPPERS CLAIM OWNERSHIP • THEY SEE A TAX REFUND AS AN AUTOMATIC SALE • THEY SPEND 3X THE AMOUNT • HIGH AVERAGES $$$$$ • THEY ARE SAVVY SHOPPERS • THEY COME BACK AND SHOP SOME MORE • CREATES LOYALTY SHOPPING • THEY TELL THEIR FRIENDS • THEY ARE “BLACK BELT SHOPPERS”!!!!!!!!!!!
TAXFREE SHOPPING DATA • AVERAGE SHOPPING TRAVEL STUDY $1,067.00 • 29%-$1,067.00 TOTAL EXPENDITURE $3,679.00 • SALES TAX REFUND $ 88.02 • SALES INCREASE TO TAX BASE ($2,612.) $ 215.49 • 40%-$1,067.00 TOTAL EXPENDITURE $2,667.50 • SALES TAX REFUND $ 88.02 • SALES INCREASE TO TAX BASE ($2,027) $ 132.04
TRENDS • Mexican market changed…because (now a drive market) hurt airlines • USA ECONOMY • UK …four years ago…crazy…come for long weekend • EUROPE & SOUTH AMERICA 2009 • SWEET PEA TAYLOR • MOBILE / CELL • USA is on sale…!
SHOP AMERICA GLOBAL CONFERENCE, LAS VEGAS, JANUARY 2010 “THE POWER OF ADVERTISING TO THE INTERNATIONAL SHOPPERS” ADVERTISING ROI 20 % TO 175%
SHOP AMERICA TOURS • 200 EXCITING PACKAGES • VALUE ADDED EXPERIENCES • TOUR OPERATOR COMMISSIONS
FUN FACTS • 28 pounds of paper… we called the accountant to warn her!
INTERESTING & FUN TAXFREE SHOPPING FACTS • Largest Number of International Shoppers: Mexico • Largest Amount - Single Receipt: $307,195 (Saudi Arabia) • Longest Single Receipt: 62 Feet 8 Inches • Most Number of Receipts for one person: 76 • Fastest and Highest Purchase: 20 Minutes - $86,000.00 • Most frequent & first purchase: Victoria’s Secret • Who says Men don’t “Shop”: 11 Suits / 1 Retailer • Most iPhones: 16 (Singapore - had to go to 2 stores)
“SHOPPING IS AN ATTRACTION” ….especially TAX FREE… IN TEXAS!
Presented by Carolyn Petty Director of Marketing carolynp@TaxFreeShopping.com 214.368.9067