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The Nation Publishing Co. Limited.

The Nation Publishing Co. Limited. . More Reach, Better Results Greater Value!! . Main Advertising Products. Key Advertising Options. Newspapers Editions printed 7 days a week Classifieds Special sections, which include: Forever I Do Wedding Competition Bajan Lifestyles Cute Kids

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The Nation Publishing Co. Limited.

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  1. The Nation Publishing Co. Limited. More Reach, Better Results Greater Value!!

  2. Main Advertising Products

  3. Key Advertising Options • Newspapers • Editions printed 7 days a week • Classifieds • Special sections, which include: • Forever I Do Wedding Competition • Bajan Lifestyles • Cute Kids • Cariblist - real estate listing • Pre printed inserts

  4. Key Advertising Options Cont’d • Specialty Publications • Friends Magazine • Better Health Magazine • Business Authority Newspaper • Crop Over Magazine • Workbook Study Guide • Cricket Test Match Specials • Website • Nationnews.com • Community event sponsorships • Advertisers can get involved in The Nation’s community events

  5. Nation Newspapers • Newspapers are printed on a daily basis • Daily Nation • Printed on Monday, Tuesday & Thursday • Midweek Nation • Printed on Wednesday • Includes sports pull-out • Weekend Nation • Printed on Friday • Includes Groove Magazine - Entertainment guide • Saturday Sun • Sunday Sun • Includes lifestyle guide - Easy Magazine • Each edition offers an extensive package of local, regional and international news and advertising information • Very reliable media for delivering sales messages

  6. Other Newspaper Ad Options • Special sections • The Nation publishes a wide range of advertising & editorial sections that focus on companies & special areas of interest • Innovative vehicle for showcasing company promotions, product launches, milestones, etc. • Allows advertisers to target specific market segments • Pre-printed Inserts • Extensive distribution network for your flyers, newsletters, magazines and other products • Zone distribution available by parish

  7. Nation Classifieds • The Nation offers the most extensive & successful classified sections in Barbados • Classifieds appear in each daily newspaper edition • Largest listings include: • Family Notices, Auto Guide, Real Estate, Commercial Services, Vacancies, Items for Sale

  8. Business Authority • Business newspaper published weekly on Mondays • Premier guide to Barbadian, Caribbean and international business news and other relevant intelligence • Features a business calendar and profiles Caribbean business leaders • Read by all key decision makers in the Barbados business community

  9. Friends Magazine • Free magazine targeting visitors to Barbados • Printed on a fortnightly basis • 260 000 copies distributed annually • Provides visitors to the island with information on: • local culture, tourist attractions, restaurants, rental agencies, etc • Most widely read visitor publication on the island • Has an extensive distribution network • Available at all the major hotels, guest houses, other tourist accommodations, restaurants, gas stations, and other tourist attractions, • Distributed at BWIA West Indies Airways ticketing offices outside of Barbados • Available at the overseas offices of the Barbados Tourism Authority (responsible for the world wide promotion of Barbados as a vacation spot)

  10. Better Health Magazine • Monthly publication • Focused on helping Caribbean readers to better think, feel, look and live healthy • Offers credible and reliable health information • It has won several awards for its editorial content • Pan American Health Organisation Caribbean award - Best health coverage by a media house 1998 - 2000 • United Nations Population Fund Caribbean office award - Outstanding Coverage by a Newspaper of Adolescent health and Development Issue

  11. Better Health Magazine • Relaunched in February 2006 to increase market appeal and provide more value to advertisers and readers • Provides advertisers with ready access to the growing niche health, lifestyle & beauty market • Has a wide and varied readership • Average monthly circulation is 7500 and estimated readership is approximately 30 000

  12. Crop Over Magazine • Full glossy magazine, published annually at the end of Crop Over - Barbados’s cultural festival & carnival season held from June - August • Showcases major events during the season, in a colourful, photo journalistic style • Circulation is in excess of 10 000 • Island-wide distribution • Distributed internationally through the offices of the Barbados Tourism Authority

  13. Cricket Test Match Special • Specialty magazine published during international cricket matches played in Barbados • Content includes: • Profiles on local and touring players • Match statistics • Circulation is in excess of 5000 • varies based on teams involved

  14. Workbook • A study guide to help students (ages 9 -11) prepare for the Common Entrance Examination (A secondary school entrance examination) • Sold with the newspaper at a reduced rate at primary schools islandwide. • Circulation is approximately 6000 • Distributed at all primary schools in Barbados • Great vehicle for promoting products targeted at children

  15. Website - Nationnews.com • Perfect extension to all your print advertising • Advertising options include: • Sponsored text Links • Standard banners (horizontal or vertical) • Multimedia banners • #1 website in Barbados in terms of hits and unique visits • Most visitors are from the USA, Barbados & Other Caribbean Nations, Canada & the UK • Provides online readers with access to key news stories and columns that appear in the printed edition. The site also features: • Discussion Boards about topics that affect Barbados and the wider Caribbean • Searchable archive for news stories

  16. Nationnews.com Site Traffic

  17. Why Advertise with The Nation? • Expand your reach in the local and regional market • You expect results, we deliver everytime • Online or in print, our Advertising Products and Services as well as our Community Outreach Initiatives offer you the perfect promotion vehicles to reach target audiences • We are a reliable partner • We truly know our audience • We offer you more extensive brand exposure than any other medium in the market • We have products geared for your business. • We have the most competitive & cost effective newspaper advertising rates in the market!

  18. Wilfred Field Advertising Manager/ Director Tel: 246-430-5510 Email: wilfredfield@nationnews.com Paulette Jones Assistant Advertising Manager Tel: 246-430-5412 Email: paulettejones@nationnews.com Key Advertising Contacts

  19. Trevor Marshall Advertising Administration Manager Tel: 246-430-5512 Email: trevormarshall@nationnews.com Valerie Hope Marketing Executive Tel: 246-430-5589 Email: valeriehope@nationnews.com Key Advertising Contacts

  20. Contact Us The Nation Publishing Co. Limited P.O. Box 1203 Fontabelle St. Michael Barbados, BB11000 West Indies Website: www.nationnews.com Tel: (246) 430-5400 Fax: (246) 430-9214

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