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How Video Can Fast-Track Your Personal Branding Strategy

If you know anything about personal branding, you know that once you've decided on your personal brand and what it should convey, your next step is to communicate that to the world. You need to be visible to the people who are making decisions about you.

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How Video Can Fast-Track Your Personal Branding Strategy

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  1. How Video Can Fast-Track Your Personal Branding Strategy If you know anything about personal branding, you know that once you've decided on your personal brand and what it should convey, your next step is to communicate that to the world. You need to be visible to the people who are making decisions about you. When you're building your personal brand online, that means you need to show up on the first page of Google search results. One study found that 94% of Google users click on a first page result, but fewer than 6% ever click on a second-page result. So how do you make your personal brand visible online? One word: video. Online videos reach 85% of the US population, and video is now the most consumed content format online. Thanks to Google's search algorithms, videos are much more likely than text pages to get you to that all-important spot on page one. Instead of focusing only on blogs and articles, it's a good idea to spend some time creating a video biography or a series of thought-leadership videos to embed in your website or on a video sharing site like YouTube (which is now the world's second largest search engine, with more searches than those on Yahoo, Bing, Ask and AOL combined.) The main reason to start creating videos is that video builds trust. Next to talking in person, watching someone on video is probably the best way to get a glimpse of their real personality. Video connects with people much more than text-based communication like blog posts. With the help of a brand design agency in Delhi ncr for your brand management in Delhi, you can easily produce videos that showcase your personal brand. It's also relatively easy to create your own videos. No longer do you need a professional studio, an editor, and a hefty hard drive to create and share a video online.

  2. Now you can get similar results with HD webcams and apps that let you create, edit and promote your video. If you do find you need extra help, consider consulting a creative ad agency like an ad agency in Delhi, who will help you produce a professional video. There's one last reason to make video a priority for your online personal branding efforts today - it will help you stand out from the competition, as there are still many people who don't know the value of video in building their personal brand. Video is on the cutting edge of internet marketing, so by using it you have the ability to stand out from others who also do the kind of work you do.

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