Mobile Engagement Market – Opportunities & Forecast 2020-2027

1. Report Title Mobile Engagement Market – Opportunities & Forecast 2020- 2027 GMI Research GMI Research See the Future Insights 1

2. The market report aims to provide an overview of the industry through detailed market segmentation. The report provides thorough information regarding the overview and scope of the market, along with the market drivers, restrains, and key trends. It covers both the quantitative and qualitative aspects of the industry in each region and country participating in the study. Key Drivers of the Mobile Engagement Market: The global mobile engagement market has witnessed strong demand during the forecast period. The increase in the penetration of smartphones, coupled with the rising usage of mobile applications, are the major factors boosting the growth of the mobile engagement market. Additionally, the emerging demand for mobile engagement applications from different industries, particularly in healthcare and travel and hospitality, is projected to accelerate the growth of the mobile engagement market over the upcoming years. Based on the solution, the Push Notifications segment is anticipated to grow at the highest CAGR over the forecast period due to rising usage of this solution for the industries as it is cost-effective, growing engagement with consumers, and enhancing user retention rates. On the other edge of the spectrum, the small and medium enterprises' user type segment is dominating the market during the forecast period due to the rising demand by small-medium enterprises across the world. Moreover, a growing number of companies are coming up with new solutions that are capable of catering to the demand, specifically of small-medium enterprises. This report splits the Mobile Engagement Market as follows: By User Type: •Small and Medium Enterprises •Large Scale Enterprises By Vertical: •Financial Services •Media & Entertainment 2

3. •Retail •Travel & Hospitality •Telecom & IT •Others By Solution: •SMS and MMS •Push Notifications •In-App Messaging •E-Mails •App/ Web Content •Other Solutions By Region: •North America oUnited States of America oCanada •Asia Pacific oChina oJapan oIndia oRest of APAC •Europe oUnited Kingdom oGermany oFrance oSpain oRest of Europe •RoW oBrazil oSouth Africa oSaudi Arabia oUAE oRest of the world (remaining countries of the LAMEA region) Competitive Landscape: 3

4. The mobile engagement market report also scans the competitive landscape and profiles the major players operating in the market including Salesforce, IBM, Adobe, Oracle, Vibes, Selligent, Urban Airship, Tapjoy, Localytics, and Appboy, among others. About GMI Research GMI Research is a market research and consulting firm which provides bespoke industry & market research to help businesses in making the toughest business decision. We know the significance of accurate data; that’s why our analyst use a tailored methodology to study every market in detail because one size doesn’t fit all. We not only cover the traditional well-established market but also focuses on the niche market and markets in the emerging economies, where getting data and information is a challenge. This factor makes us a pioneer in the emerging market research space. Our syndicate reports cover multiple industries across various regions and countries. Our in-depth market reports help propel your business with all the data, strategic inputs, and competitive intelligence to move ahead even in the most uncertain times. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research look forward to help businesses stay ahead of the curve. 4