Digital Marketing Services Arslan Rajpoot

1. Digital Marketing Services Importance of digital marketing Digital marketing strategy helps marketers define goals, pinpoint their target audience, and create a digital marketing plan that effectively reaches their audience. These strategies provide direction for a specific marketing campaign or marketing plan and provide a framework for evaluating marketing results. Today, everything is digital, and digital marketing has been integrated into every aspect of a business, fundamentally changing the way companies communicate with and create value for customers. Without the ability to implement and execute a digital marketing strategy in an increasingly large global online marketplace, your business will surely fall behind the competition. Digital marketing strategy Cross-channel marketing, multi-channel marketing and Omni-channel marketing all mean engaging with customers/prospects across various digital channels and devices. Today's consumers can seamlessly switch between these channels, from their inboxes, social networks, laptops, tablets, and smartphones, and naturally expect businesses to provide quality services and experiences anytime, anywhere. Check out the following widely used digital marketing channels to ensure a successful cross-channel marketing strategy. Email marketing

2. Email marketing is one of the oldest and best-known forms of digital marketing, widely used by both B2B and B2C marketers. With email marketing, you can collect customer data across various customer journey touchpoints, categorize the data to understand your prospects’ preferences, and ultimately gain permission to add prospects to your email list. Email content typically includes information about products and services, company and event updates, personalized products/services, customer success stories, links to case studies, and technical or business briefings. In email marketing, it’s important to ensure emails are opened and read rather than deleted immediately, and personalized content and highly relevant products/services can drastically improve engagement. Email marketing is both an art and a science, and your emails and digital assets should be compelling enough. However, be careful about the number of emails you send—not too many and not too few. Video marketing Video is one of the most powerful digital marketing channels. Everyone likes to watch videos, find fun and learn knowledge in videos, and also likes to share videos. According to YouTube, there are more than 2 billion logged-in users every month. Both B2B customers and B2C consumers make purchasing decisions through video. Video marketing can increase brand awareness, increase digital traffic, and increase conversion rates. In- blog video has been an important part of B2B and B2C content marketing strategies for years.

3. Sharing videos is key to getting your content more attention. Therefore, you need to take advantage of third-party sites such as YouTube, promote videos on your website and social media channels, and encourage others to share your videos. Finally, make sure your video is short and to the point. Since audiences generally have a short attention span, be sure to deliver quality content in an engaging manner. Social media marketing Social media is a great way to reach specific audiences, helping you connect directly with customers, prospects, and partners. In reality, which social media platform to choose depends on your target audience? Currently, Facebook is the largest social media platform in the world, Twitter is popular with B2B buyers, Instagram and TikTok are popular among Millennials and Gen Z consumers, and LinkedIn is established with B2B buyers in the early stages of the buying cycle. A great platform for relationships. Each social media platform has different types of content, but they all rely on videos/images. So when creating content, always keep in mind how you want it to be distributed via social media, and then adjust accordingly. Additionally, as various other platforms continue to emerge, marketers need to constantly adapt their digital marketing strategies to make the most of every available platform. TikTok, for example, which wasn’t even a thing before September 2016, now has more user activity than LinkedIn, Twitter, Pinterest and Snapchat. Text messaging (SMS and MMS) Next to email marketing, text messaging is the most direct way to connect with your customers. As with social media marketing, marketing only works if your message is concise and to the point. Text messages can generally be divided into two types, short message service (SMS) which contains only text and multimedia message (MMS) which contains videos and gifs.

4. Content marketing Content marketing allows you to reach different potential customers and customers in a personalized way. The higher the level of personalization of the content, the more it can stimulate the interest and attention of the audience. Your content should be aligned with the intent and interests of your target audience and should help customer engagement and conversions. In content marketing, content types include emails, landing pages, infographics, e-books, business newsletters, banner ads, videos, commercials, newsletters, press releases, articles, blogs, and digital postcards. The same content can (and should) be used across multiple channels, but all should have a consistent voice and message. SEO and PPC (or SEM) A good search engine optimization (SEO) strategy can optimize website content (landing pages, blogs, etc.) to ensure that the website content is displayed at the top of the search results list more frequently and brings more traffic. Achieving great SEO results depends crucially on keyword and on-page optimization. You can improve SEO, maximize traffic and conversions by using thoughtful keywords and long-tail keywords (3+ phrases) throughout your web content, and build organic links to high-authority third-party pages to increase your search results. Page rank and attract potential customers to your content. Pay-per-click (PPC) refers to paying each time a specific link is clicked. Today’s search engines and most social media sites support PPC. PPC ads will appear in the feeds of your target customers and potential customers. Search Engine Marketing (SEM) is a type of high-impact PPC advertising in which you pay search engines to display your marketing messages and links prominently when visitors search for specific keywords.

5. Website design and marketing A website is often the first point of contact for potential customers to connect with your business and brand. Not only does good web design establish a consistent brand image across all your digital assets, it also makes your site more index able by search engines, provides a great user experience, and increases conversion rates (more clicks, sign-ups, etc.). Display ads Marketers can display highly relevant ads on third-party websites to reach more potential customers. Such ads usually include banner ads, sidebar ads, video ads, and interactive ads, and generally link to one of your website pages or a landing page. Affiliate marketing Many bloggers and social media influencers who promote products and services through their respective blogs and social media accounts are affiliate marketers. Affiliate marketing is a type of performance-based marketing where affiliate marketers earn commissions by promoting products. Simply put, the more visitors and customers a marketer brings, the higher the affiliate’s revenue. Advertise Traditional advertising media has undergone dramatic changes over the past few years. Today, innovative technologies are available on emerging TV platforms such as Netflix, Hulu, YouTube and others to provide more targeted media buying. But don't rely solely on Internet TV and Internet radio —

6. even though other new entertainment options are emerging all the time, people still enjoy watching TV and listening to the radio. How digital marketing works There are many ways you can run a digital marketing campaign, using a variety of tactics, strategies, and channels to connect with your audience. Generally speaking, a digital marketing campaign includes the following steps: Define marketing goals Digital marketing is a vast field. Before launching a digital marketing campaign, you first need to determine your marketing goals. Are you looking to increase brand awareness, acquire new customers, or increase customer retention and loyalty? After clarifying your marketing goals, you can develop your own strategy and budget to maximize your impact. Identify target audience

7. Whose attention do you want to attract? The more information you gather about your target audience (age, location, income, etc.), the easier it will be to identify how to connect with them. Identify appropriate marketing channels and marketing strategies After identifying your target audience, the next step is to determine how to reach them and how much budget to allocate. If you are a B2C digital marketer looking to connect with younger customers, you will need to allocate more of your budget to social media advertising on specific platforms rather than putting most of your energy and budget into running your blog. Create and optimize content and messaging for each channel Analyze data to fully understand your audience. If you know that your customers are more likely to view your page on a mobile phone rather than a laptop, you can optimize for mobile viewing. But this is far from enough. Customers typically interact with brands in a non-linear way, across multiple channels, and you need to ensure that all your content conveys a consistent brand voice and message. This consistency avoids confusion among customers/prospects about your brand and the value you provide. Various key metrics for measuring marketing campaigns Measure key metrics and iterate based on measurement results. Without using predefined key metrics to measure marketing performance, you can't determine whether your marketing campaigns are achieving the desired results and require continuous improvement. By continuously measuring marketing effectiveness, you can better connect with your customers, increase customer loyalty, and develop brand advocates. Watch an interactive marketing demo Cross-channel digital marketing

8. Cross-channel marketing (or multi-channel marketing) refers to marketing through multiple channels, which includes and goes beyond traditional marketing. In today's digital world, marketers need to respond to audience needs across multiple channels. Depending on your target customer base, these channels typically include social media, email, web, text, TV and radio, and more. The more data you have about your customers and prospects’ preferences, job titles, and interests, the better you can develop a sound marketing strategy that delivers the right content through the right channels. Today’s customers frequently switch between different channels. They may switch from social media to websites, digital assistants, and email at any time. You need to respond to this change and build a seamless customer journey across all channels. Note that your voice and messaging should be consistent across all channels. A fragmented cross-channel customer journey won’t engage customers, so increase the consistency of your cross-channel digital marketing. Marketing is all about telling stories, and if the details are different, all kinds of dissonance and confusion can arise. If your tone and voice change, your audience may not adapt, understand the message you're trying to convey, and often lose patience midway through. You should build a delightful customer journey. Regardless of the channel, your content should be easy to read, scan, and understand: the website should be easy to navigate, the ads should be easy to understand, and the images should be pleasing to the eye. Digital marketing is all about having digital conversations with your customers. You need to make the best possible impression on your customers and keep them engaged in an ongoing conversation with you. Digital Marketing KPIs Digital marketing key performance indicators (KPIs) are used to measure marketing campaign performance. Digital marketers can use several KPIs to track marketing results. When you develop a

9. digital marketing strategy, you need to decide which KPIs to use. This allows you to more easily identify marketing goals and measure campaign performance, such as: Returning website visitors: Visitors who return to your website/landing page to view more content or perform a specific action, indicating the level of engagement. First Visit: Indicates how your audience found your site and the level of interaction during their first visit. Web traffic sources: Indicate how your audience found your website/landing page. Total Visits: The number of single browsing sessions by visitors to your site. Total unique visits: The total number of people who have visited your website/landing page. Click-Through Rate (CTR): The percentage of visitors who clicked on a CTA or link. Average time on page: The average time all users spend on a single page. Marketing Return on Investment (ROI): Revenue generated by marketing activities compared to operating costs. There are hundreds of KPIs you can use to measure digital marketing results, depending on the type of campaign you have. To learn more, keep reading: Which type of digital marketing is most effective?

10. Digital marketing is suitable for all businesses and all industries, but there is no universal digital marketing method. Different businesses use different digital strategies to achieve marketing goals. Specifically, the best digital marketing strategy depends on a range of factors, including marketing team size, budget, target audience, and business goals. Small and medium-sized businesses (SMBs) can develop organic SEO strategies, social media strategies, email marketing campaigns, and blogging calendars that require little to no investment. Larger enterprises often adopt paid plans to achieve broader business goals, such as digital asset syndication, webinars/webcasts, account-based marketing (ABM), and paid media or PPC marketing. Digital marketing vs digital media Digital marketing is a collection of activities and strategies, and digital media refers to a range of forms, formats and platforms, including: E-mail SMS and MMS In-app notifications/push notifications Social media (Instagram, TikTok, LinkedIn, Facebook, Snapchat, Twitter, Pinterest) Audio (Spotify, Pandora and Apple Music) Digital advertising (banners, pop-ups) Video (YouTube, Netflix and Hulu) Digital marketers can use digital media to connect with customers. In other words, digital marketing is the strategy and digital media is the method.

11. Digital marketing vs internet marketing Digital marketing and internet marketing are slightly different, but there is overlap between the two. Digital marketing refers to a range of marketing activities and marketing tactics based on a range of digital media channels. Internet marketing is a subset of digital marketing that involves generating sales leads through the Internet. All internet marketing is digital marketing but not all digital marketing is internet marketing, for example TV advertising, digital billboards, radio advertising and text messages (SMS) are digital marketing but not internet marketing. Digital Marketing vs. Inbound Marketing Inbound marketing is a closer strategy than digital marketing and consists of a number of digital marketing tactics designed to direct potential customers to your content/digital assets. Inbound marketing is metrics-driven and focuses on bringing in customers and moving them “through” the sales funnel, ultimately generating Marketing Qualified Leads (MQLs) and lead conversions. Advantages of digital marketing Digital marketing strategies help businesses communicate directly with customers as they move along their unique buying journey, and can help creative marketers deliver the right content and products at the right time on their preferred channels. And with digital marketing KPIs, marketers can understand which strategies are effective and their specific performance, so they can continue to improve, improve customer interactions, and increase marketing ROI. Great digital marketing benefits both customers and businesses. By providing personalized content and products/services to each customer, the customer will perceive that your brand understands his needs and can provide valuable services or products. This will ultimately increase your customers' trust in you and encourage them to become loyal fans of your brand. Digital marketing can provide businesses with multiple advantages, including: Increase reach: Most customers begin their online purchasing journey through multiple digital channels. Precise targeting: Marketers can use SEO and social media strategies to reach more qualified buyers, thereby increasing conversion rates, revenue, and brand advocacy. Agility: If your goals change, you can more easily adjust your digital marketing strategy.

12. Measurability: With stronger attribution in digital marketing, marketers can better understand which strategies are actually driving growth. Digital Marketing: B2B vs. B2C The ultimate goal of digital marketing is to drive customers or buyers to purchase products/services. Digital marketing allows B2B and B2C marketing teams to engage with a wider audience than traditional marketing strategies, allowing them to target more relevant prospects and improve marketing ROI. B2B digital marketing The main goal of B2B digital marketing is to provide B2B sales teams with high-quality leads and increase conversion rates. B2B buying cycles are typically longer because the product/service is more complex, more costly, and requires more people to be involved. For example, an enterprise may sell the same product to customers in multiple industries or vertical industries. Each customer has its own stakeholders and interacts with the enterprise on multiple channels, which requires a high degree of coordination among various business departments. B2B digital marketing teams typically need to market through business-focused channels such as email, webcasts, video, LinkedIn, and Twitter. B2C digital marketing The main goal of B2C digital marketing is to drive website traffic and content visibility so that prospects and customers discover your brand and interact with you. B2C digital marketing teams should choose

13. consumer-centric channels through which B2C buyers are more likely to discover your brand and engage with you. The future of digital marketing Mobile technology will have a huge impact on digital marketing. Consumer behavior is constantly changing, and today’s customers expect more from businesses and brands. In this context, micro- moments will play an important role. What are micro-moments? Micro-moments allow consumers to interact with brands in real time with one click. Currently, the challenge facing digital marketers is how to deliver highly relevant marketing messages to audiences in micro-moments that add color to their lives rather than disrupt them. Today, customers expect unique, connected, seamless experiences across all channels and instant gratification. You can only use fleeting micro-moments to capture your audience's attention, deliver a powerful message, and deliver a delightful, engaging experience. If this is not possible, then audiences will choose other brands that meet their needs. Faced with this new situation, traditional marketing methods are outdated. Modern marketers need to adopt a mobile-first approach to reach global audiences. Please note the following: Customers want personalized treatment. Customers are in the driver's seat and will dictate when, where and how they interact with your brand. They want a frictionless experience, the ability to talk to your brand through any channel and seamlessly switch to other channels.

14. Customers hope to obtain services in the shortest time and in the most convenient way. The barriers between B2C and B2B are breaking down. Nowadays, people are accustomed to the pleasant experience of B2C, so they have the same or even higher expectations for B2B. In fact, whether it is B2B or B2C, the essence of marketing remains unchanged, and it can even be collectively referred to as B2ME. The future is already here and happening one by one before everyone’s eyes. And the cost of falling behind is unaffordable, so you'd better get ahead of the game. What actions can smart, savvy digital marketers take? Data comes first. By increasing data fluidity and making better use of all available data, you can better understand your customers, anticipate their needs, and even save them time. Fully improve the level of automation and intelligence. You need to leverage marketing automation technology to capture massive amounts of data in real time to serve your customers in real time. You need to treat each customer in a unique, targeted way. You need to make full use of the intelligence captured from micro-moments to build a more comprehensive view of the customer, and ultimately provide customers with a connected and high-quality experience. Omni-channel liquidity. As customers move between channels, you need to engage with them anytime, anywhere, through any channel.