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6 SURE-SHOT WAYS TO GENERATE E-COMMERCE SALES USING INSTAGRAM

From big brands to small brick and mortar shops, businesses around the globe are using Instagram to get sales for their business.

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6 SURE-SHOT WAYS TO GENERATE E-COMMERCE SALES USING INSTAGRAM

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  1. 6 SURE-SHOT WAYS TO GENERATE E-COMMERCE SALES USING INSTAGRAM

  2. From big brands to small brick and mortar shops, businesses around the globe are using Instagram to get sales for their business. According to a report published by Hubspot, more than 75 percent of people take some action like making a purchase or visiting a website, after looking at Instagram ads. You can use the platform to promote your latest products, acquire new customers, and even communicate directly with your fans. So, have you started using Instagram for sales? If not here are some stats you might find interesting.

  3. 1. Optimize Your Profile ● Profile Picture – This can be a logo of your company optimized to fit the Instagram profile photo size. Bio- This is perhaps the most important part. This should include a clear and well-crafted description of your business and what you sell. You can change it anytime to announce new offers and sales. Website LInk – This is the only link Instagram is allowing you to put in your profile unless you are paying for ads or have more than 10k followers. Putting a custom website link here will help you track the number of clicks you are getting. ● ●

  4. 2. Use Instagram Ads 7 out of 10 marketers believe they get maximum ROI on Instagram ads than any other platform. Instagram ads are must when you are new to Instagram or do not have many followers. Advertising is a crucial aspect of any social media strategy, it allows you to reach a much wider audience than your followers and help you get new followers for your brand.

  5. 3. Use Influencer Marketing Instagram influencer marketing is one of the most popular marketing tactics today. If you don’t already have an established audience on the platform, it’s going to be hard to use Instagram to grow your business. That’s exactly why Instagram influencers are so useful for eCommerce brands. They’ve already built up their following on the platform organically and you can use influencers and tap into their audiences of highly-engaged potential buyers, and promote your products directly.

  6. 4. Use Instagram Hashtags Hashtags can do wonder for your e-commerce sales if you know how to use them effectively. Use very specific hashtags that your audience is actually looking for to ensure you get found by the right people for your business. Instagram allows you to add 30 hashtags in a post but brands use 10-15 hashtags on average.

  7. 5. Use Instagram stories In case you don’t know, Instagram Stories are a series of images and videos that appear at the top of a user’s feed. They live for 24 hours in chronological order and give users the option to post as much as they want without cluttering up people’s feeds. Instagram stories have more than 500 million active users worldwide.

  8. 6. Create Shoppable Posts Instagram introduced shoppable posts in 2017, especially for e-commerce brands. These are the posts with little shopping bag on the lower-left corner. When a user clicks on that small bag icon They will then be shown extra information about the product as well as a Visit on Website button. E-commerce businesses that you shoppable posts claim to an increase in their sales by 10 percent.

  9. Best Practices For Shoppable Posts: ● ● Use both single images and carousels for shopping posts. Tag multiple products in an image. You can tag up to 5 in a single image post and up to 20 in a carousel posts Once you are done posting, make sure the URL is redirecting to the right website page. ● So, these are the six sure-shot ways to generate sales for your e-commerce business. If you are a business owner and do not have time to handle your own social media, you can contact us and we will get it done for you.

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