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Why Strategy is Important in Your Digital Marketing Planning?

Almost all marketers will agree that most components of a business require some sort of planning or strategy, but when it comes to digital marketing, surprisingly many marketers still don’t see the importance of strategy.

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Why Strategy is Important in Your Digital Marketing Planning?

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  1. Without a digital strategy in place, you don’t have defined goals to drive your business online.

  2. 72% marketers believe that traditional marketing is no longer sufficient and digital marketing will increase their company revenue by 30%.

  3. 49% of organizations do not have a clearly defined digital marketing strategy.

  4. What is a digital marketing strategy? Simply put, it’s a defined plan that sets a path for you to utilize the available online platforms to reach your target audience to grow your business.

  5. And why is strategy important in your digital marketing planning? A digital marketing strategy is a primary step in defining effective and optimized marketing activities. Without a strategy in plan, your digital marketing may fall short and eventually fail to achieve the desired results.

  6. A Documented Strategy Matters Marketers with a documented strategy are 538% more likely to report success than those who don’t.

  7. Marketers who set goals are 429% more likely to report success than those who don’t. And 81% of those successful, goal-setting marketers achieve them.

  8. Strategy Lends Clarity And Direction It’s essential to know why you are doing what you are doing.

  9. Everybody Is On The Same Page A documented strategy ensures that there is a vision and a method, and everyone on board adheres to it.

  10. Differentiate Yourself From Your Competitors • Smart organizations recognize the benefits of a well laid out digital marketing strategy and do not shy away from integrating it into their core business plan.

  11. Optimize And Stay Ahead A documented strategy is a sure shot way to ensure possible continuous improvements. It will benchmark your marketing activities enabling you to measure the performance at all possible levels.

  12. Integrate With Other Channels Strategy allows you to integrate your digital marketing activities with other areas of your business.

  13. Assign Digital Marketing The Right Budget A strategy outlines where you are lacking in resources to achieve your goals, and based on it, you can allocate a practical budget to digital marketing.

  14. Appeal To Your Target Audience A strategy can really help you dig deep in finding out ways to encourage customers to engage with your brand, boosting both engagement and sales.

  15. You already know that a huge part of your marketing is going to be digital in this modern business world. But, you got to recognize that it is strategy that will pave the road that leads you to your digital marketing goals.

  16. ThankYou Opportunity Creation Cell : Email : info@ascentgroupindia.com Contact : 09303337321, 9303337325 Web : www.ascentgroupindia.com

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