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Advanced PPC Course in Chandigarh - SEM, Keyword Research & Conversion Tracking

Learn advanced SEM strategies including keyword research, bidding techniques, and conversion tracking with our PPC course in Chandigarh at CBITSS Institute. Enhance your skills to drive better results and optimize campaigns. Enroll today!

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Advanced PPC Course in Chandigarh - SEM, Keyword Research & Conversion Tracking

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  1. Advanced SEM Strategies: Keyword Research, Bidding & Conversion Tracking Maximizing ROI through Data-Driven Search Engine Marketing

  2. Introduction to Advanced SEM Search engine marketing (SEM) drives traffic to websites through paid search ads. These ads appear on search engine results pages (SERPs) when users search for relevant keywords. Advanced strategies are essential for success in today's competitive markets. They help you improve ad performance, track your results, and optimize your campaign spending.

  3. Keyword Research - Beyond the Basics Short-tail vs. Long-tail Transactional vs. Informational Short-tail keywords are broad and general. Long-tail keywords are more specific and often represent a search intent to buy. Transactional keywords indicate an intent to purchase or make a transaction. Informational keywords represent a desire to learn more about a topic. Branded vs. Non-branded Branded keywords directly include your company name or product names. Non-branded keywords are more general and don't include your brand.

  4. Advanced Keyword Research Tools & Techniques Google Keyword Planner SEMrush, Ahrefs, Ubersuggest Analyze competition, estimate search volume, and discover relevant keywords. Research competitors, identify keyword gaps, and gain insights into their strategies. Google Search Console DKI & Custom Intent Audiences Analyze organic website performance and identify opportunities to improve search ranking. Use Dynamic Keyword Insertion (DKI) to personalize ads with relevant search terms. Create custom intent audiences to target users with specific interests.

  5. Bidding Strategies – Optimizing for Performance Manual Bidding Automated Bidding 1 2 Manually set bids for each keyword. It requires more time and effort but allows for granular control. Use Google Ads Smart Bidding strategies to optimize bids automatically based on real-time data and machine learning. A/B Testing 3 Test different bidding strategies to identify the most effective options for your campaigns. This helps you optimize for better performance and ROI.

  6. Understanding Quality Score & Ad Rank Quality Score Factors Improving Quality Score Expected Click-Through Rate (CTR), Ad Relevance, and Landing Page Experience. Optimize ad copy, ensure landing pages are relevant, and use ad extensions effectively to enhance ad performance.

  7. Conversion Tracking – Measuring Success Google Ads Conversion Tracking Track conversions from Google Ads to measure the success of your campaigns. 1 Google Tag Manager (GTM) 2 Implement and manage tags to track user behavior and conversions on your website. Google Analytics 4 (GA4) 3 Gain deeper insights into user engagement, conversion paths, and website performance.

  8. Attribution Models & Data-Driven Decision Making Data-Driven Attribution Last-click Uses machine learning to understand the value of each touchpoint in a conversion path. It provides a more accurate view of how marketing efforts contribute to conversions. Assigns all credit to the last click before a conversion. This is the default but often doesn't reflect the full user journey. 1 2 3 First-click Gives credit to the first click in a conversion path. This is useful for understanding brand awareness but may not accurately reflect conversions.

  9. Advanced Strategies & Best Practices Competitor Bidding & Brand Defense 1 Monitor and adjust bids to maintain your position in the search results and protect your brand. RLSA (Remarketing Lists for Search Ads) 2 Target users who have previously visited your website with relevant ads to increase conversion rates. Cross-channel Integration 3 Align your SEM efforts with SEO and social media campaigns to maximize your reach and impact. Continuous Testing & Optimization Test different ad creatives, landing pages, and bidding strategies to find the best performing options for your business. 4

  10. Conclusion & Next Steps 1 2 Keyword Research Bidding Identify the right keywords to target your audience. Optimize bids to maximize conversions and ROI. 3 Conversion Tracking Measure the success of your campaigns and track key metrics. Address: SCO 23-24-25, Level 2nd, SEC 34-A, Chandigarh. Phone: 9988741983 , 0172-503-1983 https://www.cbitss.com/

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