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The merging of esports and tourism has led to the advent of esports hotels. Many esports hotels have sprouted up in Asia in recent years, including the Jingle Hotel in China and the Arena Esports flagship hotel in Singapore. More and more Asian hotels are looking at the potential of the Asian gaming market to boost its revenue. Source: https://tinyurl.com/ywtbbe7x.
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Asia Gaming Market - Overview • Stay-at-home directives during lockdowns pushed the popularity of video games across the world, leading to higher revenues for gaming companies. Among the fastest-growing gaming region, the Asia gaming market is estimated to have reached $82 bn in 2022, or 55% of the global games markets, as per Niko Partners, a research firm with a focus on video games markets and consumers in Asia. • Asia is home to about 1.5 billion gamers, with China, Japan and South Korea dominating the space. Elsewhere in Southeast Asia, mobile gaming is an up-and-coming source of revenue for game publishers.
Asia Gaming Market- Overview • The six major countries of Southeast Asia — Indonesia, Malaysia, P3hilippines, Singapore, Thailand and Vietnam — represent 6% of Asia’s gaming revenues. India, Indonesia, Thailand and Vietnam are the fastest-growing gaming markets. • Game developers, publishers and other stakeholders have a big opportunity in the Asia gaming sector as demand rises along with rising disposable income and improvements to infrastructure.
China’s Share in Asia‘sGaming Market • China is the world’s largest online gaming market and has overtaken the US. Invesco says that game revenue in China accounts for 0.43% of total disposable income, in Korea, it’s 0.45%, while the USA only accounts for 0.26% of disposable income. • “A staggering amount is spent on the mobile gaming market in China. It is currently worth $35bn, while the global market is valued at $102bn,” says Corinna Lau, Client Portfolio Director at Invesco. “Smartphones have provided easy access to gaming and Asia including Japan, accounts for 55% of global mobile gaming revenue. In the video gaming market, Asia accounts for 30% of the value worldwide.”
China’sShare in Asia‘sGaming Market • China’s top gaming companies are Tencent (0700.HK) and NetEase (9999.HK). Tencent, known for games like PUBG Mobile, Brawl Stars and Clash of Clans, reported the full year 2021 games revenue of $32.94 bn, a 9.9% jump over the previous year. The gaming business accounted for nearly 26% of Tencent’s total revenue in 2021, and the company intends to grow this share to 50% in the coming years. • The biggest gaming company in the world by revenue, Tencent is acquiring an interest in gaming firms around the world and has already invested in over 800 companies. Tencent has a 40% stake in Epic Games.
China’s Share in Asia‘sGaming Market • NetEase is the second biggest Chinese gaming company, and reported a profit of $7.3 bn, up 21.6%, for FY2021. Over 70% of the company’s revenues came from mobile games. Some of the popular games owned by NetEase are Cyber Hunter, LifeAfter and Marvel Super War, among others. • Sales of Chinese gaming companies have been hit 2022 after China froze the issuance of domestic video game licenses. However, the rules were eased this year in September and game developers in the country are now slowly getting licenses.
Other Gaming Giants Sony Interactive Entertainment, the gaming division of Sony Group Corp (6758.T), is known worldwide for its PlayStation gaming consoles Revenues of Sony’s gaming business were up 12% during the quarter that ended September 2022, but the company is expecting a 12% drop in sales of third-party games for the full year ending March 2023.
Other Asian Gaming Giants • Earlier this year, Sony acquired ‘Destiny’ and ‘Halo’ creator studio Bungie in a deal valued at $3.6 bn. The company also acquired Finnish studio Housemarque and US-based Bluepoint Games. • Nintendo (7974.T) is another Japanese video game company that develops games and makes video game consoles. The Wii console targets a wider audience for interactive and fun-focused games, unlike Microsoft’s Xbox and Sony’s Playstation which caters only to serious gamers.
Other Asian Gaming Giants Singapore-based Sea Ltd (Garena) is among the top holdings in Southeast Asian technology funds but has seen its gaming business dwindle. In South Korea, NCSoft Corp (036570.KS), Krafton (25990.KS) and Netmarble (251270.KS) are the top gaming companies. Netmarble is a leader in the mobile gaming sector and has published popular games such as Marvel Future Fight, The Seven Deadly Sins and Seven Knights.
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