Asian institute of design Brochure

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2. INDEX • Introduction • About us +History • CAMPUS &CULTURE • PROGRAMS • BVA IN Multimedia and AnimationDesign • BVA IN ProductDesign • Professional Diploma in GameArt • Professional Diploma inAnimation • Professional Diploma in Product DesignVisualisation • Professional Diploma in SpatialDesign • Diploma in GraphicDesign • Diploma inUI/UX • Diploma in GameProgramming • APPLYING FORAIDPROGRAMs • Placements & INDUSTRYTIES • STUDENT SUPPORT • TESTIMONIALS The Asian Institute of Design is the school for creative action

3. AID is a design school offering quality education since 2007. With a decade-long history, it is the continuation, extension and expansion of its precursor, the Asian Institute of Gaming and Animation (AIGA). AID was created for the larger purpose of providing quality education for students seeking to become design professionals in domains like visual communication, product design, UI/UX and spatial design. AIGA was reorganised to make itself relevant to contemporary times and to create professionals for all the creative industries. AIDIS different AIGA was launched in 2007 to create professionals specifically for the animation and game development industries. Initially, AIGA offered a diploma programme in game art and game programming. Later, it added an undergraduate degree programme - BFA in Digital Art and Animation. Thus, the Asian Institute of Design was born in2017. AID’s vision is to be a holistic art and design institution whose programmes encompass key and emerging disciplines of design while sustaining its programmes in Animation and Gaming. Over 10 years of AIGA’s existence, hundreds of students have passed through its portals, with most of them absorbed into the digital art, animation and game industries. AID offers art and design programmes to aspiring students looking for a greater degree of choice and versatility and seeking to embed themselves into different verticals in the art and design, digital technologies, communication and product development industries. Central location AID is located in one of the Central Business Districts of Bangalore so students have easy accessibility to both it and an array of companies and industries linked to design around it. Tools and Workshops AID provides students with cutting-edge digital software and tools, animation and gaming workstations, product design workshops, including 3D printing, so that learning takes places on contemporary platforms. As rapid changes overtook the design and Animation, Visual Effects, Gaming and Comics (AVGC) industries, the demand for students trained in art and design, including animation and gaming, spiralled. Portfolio building AID students are taught to create professional portfolios to showcase their work as the key to successful careers in industry. Pedagogy AID’s pedagogy is constructivist and experiential, allowing for students to shape themselves as designers of their own choice by being in a learning environment that is a rich mix of theory, practicals using the latest design tools, wide exposure to design environments and industry, workshops, seminars, conferences, and events. OUR HISTORY Industry connect AID partners with leading companies across the domains of animation, gaming, design, communication and media. Hands-on learning AID’s methodology is heuristic. Design disciplines are understood and mastered through a hands-on approach with students working on conceptual, hypothetical, speculative, collaborative real-life, real-time projects driven by professionals. Alumni network AID has a rich cross-section of alumni, who passed out in the ten years of its existence, located in a variety of companies and industries. Hybrid faculty AID’s faculty come from both academia and industry to provide students with a holistic, blended learning experience that is both contemporary and futuristic. 2 1

4. “All work and no play makes Jack a dull boy” is a proverb taken seriously at AID where students are encouraged to actively come up with and participate in events in the institution and outside. AID students are expected to attend major international and national events like Art and Design workshops and conferences, Art and Design exhibitions, Comic Con, Game Developers Conferences, Film Festivals, Animation Film Festivals, and Video Game competitions. Students are also encouraged to conceptualise and implement the AID in-house festival held yearly. Events at AID allow students to showcase not only their talents, skills and learning in art and design, but also in sports, stand-up comedy, music, theatre and more. AID is located on the Old Airport Road, opposite Total Mall. Offices of industries, commercial complexes, art and design events and exhibition spaces are at hand. AID students have a holistic environment when it comes to the learning experience. The spacious classrooms and labs are well equipped with projectors, computers and other tools of the trade like 3D printers. A strong visual foundation is laid for the students across the various programmes built upon fundamental art and design principles, drawing and visualisation skills. Students then launch themselves into the more intricate areas of the domain of specialisation of their choice. Students of gaming have a space to test and play networked games to gain direct understanding of a variety of game genres, individual game titles and the dynamics of gameplay. OUR AID’s greatest advantage is that it is located right in the heart of Bangalore City allowing students easy access by metro, bus, auto and cab, instead of having to travel hours to reach their haven of learning on time. CULTURE AID constantly invites a variety of industry professionals, academics and other interesting people to help expand the world-views of its students. Students are encouraged to participate in and attend local and international art shows, workshops, seminars, cosplay, film festivals and other events to enrich themselves. Students go out on environmental exposure visits to historical and artistic landmarks to expand their understanding of history, geography and aesthetics and to draw all of this together into their explorations in their creative field. AID opens up a world of new opportunities, friendships, perspectives and mentors for its students and offers an experiential, explorative, experimental potpourri that is unique and diverse and shaped to produce well-rounded and productive creative professionals The AID building is designed to include state-of-the-art classrooms, workshops, and labs. Digital and visual technologies are used to enhance the learning experience in classrooms. Students have access to the Internet, computer workstations and the latest software. There are leisure and recreation spaces, including a networked gaming area. AID’s location makes it easy for the students to get food, art supplies or other necessities just outside their doorstep. AID CAMPUS 4 63

5. undergraduate degree PROGRAMS AT AID AID has a bouquet of programs at different levels, in terms of both content and duration, to suit the needs and requirements of students who dream of being designers. professional diploma Every program is built around lectures by in-house and visiting faculty, especially from industry, hands-on workshop sessions, project-driven learning, and exposure visits to design studios and industries. Students are encouraged to focus on their own, specific areas of interest within a program while meeting overall program objectives. All AID programs, from short-term to long-term, will locate the students within the Big Picture, the cultural, political, sociological, economic, and technological contexts of contemporary design trends. Seminars, conferences, and workshops will pull the students into continual discussions on issues of contemporary design. Students will be exposed to cross-disciplinary designers, artists, critics, and academics and have to come to terms with challenging design themes pertaining to sustainability, innovation, technology and social design. Design will be understood as relevant in both the local and global contexts. diploma 6 5 9

6. BVAin BVAIN ProductDesign Multimedia& AnimationDesign The Bachelor of Visual Arts in Multimedia and Animation Design at AID is designed so that the passionate student can, within four years (8 semesters), be holistically equipped to enter the 2D and 3D animation industry as a well-trained, creative professional. Product Design professionals are the need of the hour in a rapidly industrialising, consumables-driven India. Product designers take up the challenge of designing different types of products as solutions to problems thrown up across every segment of industry, from consumables to heavy engineering. There is a huge gap for product design professionals in India. Employability is extremely high for well- trained product design professionals. Product design is related to key business decisions for companies since it is highly tuned in to user needs and often becomes the brand itself. 4yearS 4yearS ENTRY REQUIREMENTS Plus Two pass, undergraduates or post-graduates from any discipline with a desire to know and practice the basics of Multimedia & Animation Design ENTRY PROCEDURE Entrance Test & Interview KEY MODULES History of Animation, Animation Genres, Animation Software, Storytelling, Character Design, Storyboarding, Digital Art, Animatics, 2D Animation, 3D Animation, Modelling, Texturing, Rigging, Lighting, Editing, Animation to Audio. CAREER PATHWAYS Graphic Designer, Illustrator, Cartoonist, Digital Painter, Background Painter, Concept Artist, Character Artist, Storyboard Artist, Stop-motion Artist, Effects Animator, Key Animator, Compositing Artist, Character Modeller, Character Rigger, Texture Artist, Render Artist, Lighting Technician, Visual Development Artist. ENTRY REQUIREMENTS Plus Two pass, undergraduates or postgraduates from any discipline with a desire to know and practice the basics of Product Design ENTRY PROCEDURE Entrance Test & Interview KEY MODULES History of Product Design, Principles of Visual Dynamics and Product Design Process, Sketching for Product Design, Computer-aided Visualisation, 3D Software for Product Design, Rendering and Presentation, Research and Strategy, Materials and Manufacturing, 3D Printing and Prototyping, Productisation. CAREER PATHWAYS Concept Artist, Product Designer, Furniture Designer, Production Designer, Product Design Consultant, Product Design Visualiser The student will be exposed to the latest industry requirements, trained in the requisite skills, software, technologies and concepts and be able to tell a story strong in imagination, details and finish. The student will gain a strong foundation in terms of the fundamental design elements and principles — drawing, sketching, illustration and software skills, the ability to tell a story powerfully in sequential art form (the comic, graphic novel or a simple storyboard) and then animating the story in terms of context, connections, movement, and emotions. Students will become familiar with desktop publishing, vector-based drawing, visual effects, digital print making, digital graphics, 2D and 3D modelling software and animation, video game asset creation and development, interactive media and multimedia on the Internet. 181 7

7. PROFESSIONALDiplomainGameArt 1year Being a Game Artist is different from being a Game Designer. Students who love drawing, sketching, doing illustrations, painting, creating landscapes and environments or animating characters can easily shift their focus from becoming Fine Artists or Graphic Designers to enter the exciting world of Game Art Design. Here they will gain a unique perspective that extends to imagined spaces, characters, and scenarios. In AID’s Game Art Design programme, the students start with the basics, from enhancing fine art skills to understanding Game Art development. Students are exposed to software workflows, tools and techniques and learn to create 3D visual content to suit any game, no matter the mood, genre, or platform. Students will take traditional art and animation principles and apply them to 3D models that look, move, and articulate realistically. This is a program that prepares students for a career in Game Art Design from Day 1 with ongoing portfolio-oriented assignments designed to take each student through every step of the professional studio pipeline. Career development modules are woven throughout the curriculum to make the student an industry-ready professional. Entry requirements Plus Two pass, undergraduates or postgraduates from any discipline with a desire to know and practice the basics of Game Art Entry procedure Entrance Test & Interview Key modules History of Art & Design, Graphic Design Software (Adobe Illustrator, Photoshop & Indesign), Visualisation through drawing/sketching/illustration, Principles of Visual Design, Digital Art Techniques, 3D Modelling tools, Textures, Environments and Props, Digital Sculpting, Hard Surface Modelling, Maps & Game Props, Creating 3D Environments, Game Environments. Career Pathways lllustrator, Concept Artist, Digital Artist, Game Artist, 3D Modeller, Texture Artist, Digital Sculptor, Game Environment Artist. 10 9 13

8. PROFESSIONALDiplomain Animation 1year Entry requirements Standard 10 pass, Plus Two pass, undergraduates or postgraduates from any discipline with a desire to know and practice the basics of Animation Entry procedure Entrance Test & Interview Key modules History of Animation, Principles of Visual Art and design, Visualisation through drawing/sketching/ illustration, Principles of Animation, Animation Software, Story conceptualisation to characterisation to storyboard, Key frames, Rigging, Skinning, Refining. Career Pathways 3D Animator, Rigger. AID’s Professional Diploma in Animation programme guides students through the production pipeline used in professional studios — from conceptualisation to sketching, character creation, visual development, storyboarding, animatics and on to modelling and character animation. The modules in the programme focus on storytelling, communication, holistic skillsets, portfolio development and opportunities for students to showcase their talents in order to enter the profession. The programme begins with students exploring the concepts behind drawing, sculpting, acting, and other forms of expression valuable to the animation process. Story and artwork is then taken from page to screen using foundational animation principles to digitally generate characters, objects, and environments. 12 11

9. PROFESSIONALDiplomain Product Design Visualisation Spatial Design is an emerging design discipline that includes and overlaps a variety of professional design disciplines. Spatial Design, for instance, embraces aspects of Architecture, Interior Design, Retail Design, Exhibition Design, Landscape Design, Environmental Design and Service Design. Spatial Design is primarily conceptual and allows for multi- and inter- disciplinary design actions. It has to do with how humans perceive and design spaces that are both physical and social. Spatial designers are trained to be highly versatile so that they can deliver solutions across a variety of design platforms. 2years Product Design Visualisers are a special breed of professionals nestled within the larger discipline of Product Design. While product designers take up the challenge of designing different types of products as solutions to problems thrown up across every segment of industry, from consumables to heavy engineering, visualisers are those who work beside them to bring their solution-ideas to visibility and life as images using state of the art 2D and 3D visualisation software. Employability is extremely high for well-trained product design visualisers. Entry requirements Plus Two pass, undergraduates or postgraduates from any discipline with a desire to know and practice the basics of Product Design Visualisation Entry procedure Entrance Test & Interview Key modules History of Product Design, Principles of Visual Dynamics and Product Design Process, Sketching for Product Design, Computer-aided Visualisation, 3D Software for Product Design, Rendering and Presentation, Research and Strategy, Materials and Manufacturing, 3D Printing and Prototyping, Productisation. Career Pathways Graphic Illustrator, Concept Artist, Product Design Visualiser, Furniture Design Visualiser, Production Designer, Visual Consultant. PROFESSIONALDiplomain SpatialDesign 2years Entry requirements Plus Two pass, undergraduates or postgraduates from any discipline with a desire to know and practice the basics of Spatial Design Entry procedure Entrance Test & Interview Key modules The World and Language of Spatial Design, Visual Dynamics and Spatial Design Processes, Sketching for Spatial Design, Illustration and Photography. Computer-aided Visualisation, Elements & Principles of Spatial Design, Basics of User Psychology, Research and Strategy, Creating Spatial Experiences, 3D Software for Spatial Design, Walkthroughs, Rendering and Presentation, Illustration and Photography. Career Pathways Retail Designer, Exhibition Designer, Interior Designer, Landscape Designer, Illustrator and Concept Artist. 14 13 17 16

10. Diplomain GraphicDesign Graphic Design is an aspect of and sometimes synonymous with the larger design discipline known today as Visual Communication Design. It is the art and practice of planning and projecting ideas and experiences with visual and textual content taking forms that can be physical or virtual. Graphic Design is crucial to communicating in a variety of spheres — commercial, educational, scientific, cultural, or political. Graphic Design professionals can arrange type, forms, illustrations and images across a variety of media, from posters, books and magazines to advertising, packaging, information and data visualisation graphics, branding and identity, motion graphics, way finding and signage, environmental and retail graphics, dynamic displays in public spaces, and UI/UX. Diplomain UI/UX 12WEEKS Entry requirements Standard 10 pass, Plus Two pass, graduates or undergraduates from any discipline with a desire to know and practice the basics of Graphic Design. Entry procedure Entrance Test & Interview Key modules History of Graphic Design, Graphic Design Software (Adobe Illustrator, Photoshop & Indesign), Visualisation through drawing/sketching/illustration, Principles of Visual Design, Basics of Publication and Branding & Identity Design. Career Pathways Publication Design, Newspaper and Magazine Design, Advertising Design, Wayfinding & Signage Design, Illustration, Branding and Identity. User Interface (UI) and User Experience (UX) Design makes an interface useful whether on the web, on a computer, tablet or mobile phone screen, or in any interactive product like computerised dashboards of cars. UI Design requires an understanding of graphic design fundamentals and some knowledge of digital, technological processes. UI makes any interface functional, communicable and aesthetic. UI, which is one layer of the design process, includes a blend of visual hierarchy and interface elements. UX has to do primarily with research into the experiences users are seeking when dealing with digital interfaces. UX makes UI experiences intuitive and easy for users. UI/UX professionals are constantly working on what separates a great interface from a good interface. 12WEEKS Entry requirements Standard 10 pass, Plus Two pass, undergraduates or postgraduates from any discipline with a desire to know and practice the basics of UI/UX Design Entry procedure Entrance Test & Interview Key modules History of UI/UX Design, UI/UX platforms and software, User Psychology and User Research, Principles of Visual Design, Composition & Functional Design, Architecture & Wireframes, Prototyping and Usability Testing, Implementation of UI. Career Pathways Screen-based UI creation, Voice UI, Chat UI, Data Visualisation, Automotive UI/UX, Internet of Things, Haptic UI/UX. 16 15

11. APPLYING FOR AID PROGRAMS Students can apply to join a variety of programs on offer at AID. The primary entry point, ideally, would be to apply just when one is finishing school, just when one is completing the Plus Two (Class Twelve) examination. Send in an application to AID when you are passing out of Plus Two and you will be listed as a potential student. Students who have creative work to show in terms of drawing, illustration, cartoons and comics, paintings, sculptures, photography, 3-D design, video- making or basic animation, or any such aspect of creative art/ design will be at an advantage. Diplomain Game Programming There are two gateways you have to pass through before you can join an AID program: • EntranceTest • Interview PLACEMENTS Game Design and development are targeted towards games that are web, PC, console or mobile-based. At the heart of game development lies Game Programming which has to do with knowing object-oriented computer languages, as well as simpler scripting languages. In the AID game programming course emphasis is laid on students developing sound coding practices — how to write good and optimal code, understanding data structures and algorithms. 9MONTHS Entry requirements Standard 10 pass, Plus Two pass, undergraduates or postgraduates from any discipline with a desire to know and practice the basics of Game Programming. Entry procedure Entrance Test & Interview Key modules Fundamentals of Computer Programming, Algorithms & Data Structures, Coding 2D games in Javascript, 3D game programming with Unity 3D, Using Unity 3D for making hand-held games. Career Pathways Game Programmer, Game Developer AID encourages students of its programs to gain work experience while studying or towards the end of its programs. Work experience and internships are an integral part of programs, giving students the opportunity to build experience in their chosen field and a portfolio that will gain them entry into industry as professionals. AID does not guarantee placements but has strong contacts in the design and communication industries that are leveraged to the advantage of students who build strong, practical experiences and portfolios in their areas of study. In the past, AID graduates have found careers at companies like: Moving Picture Company (MPC), Rockstar Games, Sumo Digital, Dhruva Interactive, Atman Software, DreamWorks, Zynga and many more. Once a foundation is laid in coding, students are challenged to re-create classic games for 2D in pure JavaScript without external libraries or other dependencies. Students then advance into 3D computer graphics and making games using the popular game engine, Unity 3D to create 2D and 3D games and deploy them to the full range of mobile, VR, desktop, Web, Console and TV platforms. INDUSTRY TIES AID has strong industry ties and highly experienced instructors coming in from industry to provide a challenging, practice-driven curriculum. The industry linkages have enabled AID students to win internships and find jobs in leading design, animation and gaming studios in India and overseas. Auto V, The Jungle Book, Eddie is a Yeti, Red Dead Redemption 2, and Forza Motor-sport series, among others. Eighty per cent of the students graduating from the BFA in Digital Art and Animation, class of 2016, got jobs in industry, followed closely by the diploma graduates in Game Art, Animation and Game Programming. In gaming, for instance, AID students have contributed to major industry titles like Grand Theft 18 17 21 20

12. TESTIMONIALS Online Games have an amazing business potential in India. Creating games at Indian costs and then owning the IP and leveraging advertising and licensing opportunities in the developed economies is a hugely successful business model. Across the world, one out of two people on the web play an online game, and India can take pole position in this business, with the support of AID-AIGA. Alok Kejriwal CEO and Co-Founder, games2win.com INTERNATIONAL STUDENTS AID welcomes students from across the world, especially the SAARC nations, Africa, the Middle East and Southeast Asia. Bangalore is a cosmopolitan and friendly city, that plays host to thousands of students in a variety of institutions. AID helps international students feel comfortable and provides an atmosphere in which they can study in safety and com-fort and acquire both a degree and a vocation that will help them get uplifting careers. STUDENT SUPPORT AID believes in providing the atmosphere and facilities for students to thrive in a safe learning space. Toward this objective, AID has experienced counsellors and mentors whom students can meet to discuss and resolve issues that might be personal, social or relating to academic work and its pressures. Counsellors and mentors help students develop the resources and skills to cope with the rigour of learning design skills. Counsellors will help you with correct information on courses, fees, appropriate use of facilities, time management and program assessment, evaluation and grading procedures. Talent is the focal point for high end CG production. To the delight of game developers; animation studios and visual effects producers, AID-AIGA has deciphered what it takes to create the optimal artistic and technical core — preparing talent for tomorrow’s jobs. They have been considerate of industry needs as well as those of aspiring artists and technicians — training by veterans; appropriate learning environments [both virtual and physical]; syllabus and specific discipline-wise pedagogy are a part of their successful recipe….Technicolor India has had some very good recruits from AID-AIGA. Biren Ghose Country Head - Technicolor India and President, ABAI ACCOMMODATION At present, AID does not offer accommodation for its students. Students have to find their own places to stay, at home or as paying guests. AID-AIGA is one of the best institute for game art in India. Quality being high, students graduating from AID-AIGA are able to join game studios across India seamlessly and share their knowledge towards some great projects. This speaks about AID-AIGA being disciplined, dedicated and determined as an institution in the Games industry and is extensively coupled with the big boys. AID-AIGA is my first call for any game art related hiring. AID-AIGA is one of its kind institute who understand the needs of the industry very well and have the ability to deliver high quality education to its students. We have had a very good success with AID-AIGA with 30% of our hiring being met with students passing out from AID-AIGA consistently for last two and half years. We continue to work closely with AID-AIGA team to support their initiative and improve overall quality of gaming education. It’s a good step towards industry and education system working in tandem to create gaming as a career by choice, not by chance. MalteshMattennavar Asset Supervisor, Rockstar Games DDU Unit Raju Patil Director of Operations, DhruvaInteractive 20 19 22 23

13. No. 41, Murugeshpalya, Old Airport Road, Opposite Kempfort Mall, Bangalore, Karnataka, India - 560017 +91 80 40480900 info@aiga.in aiga.in 24