RIVERSIDE CHEVROLET

1. RIVERSIDE CHEVROLET The Problem The Process Identify current customers and target new consumers matching their needs to Chevrolet’s quality GM service. We developed a series of live on- location events throughout the year. Instead of a typical Saturday car remote, we placed these events on a Friday during the Noon hour, offering people to come in and have lunch and start thinking about the new vehicle they want this weekend as well as motivate their staff. Jump starting the dealerships weekend! RIVERSIDE CHEVROLET wanted to continue momentum as the Chevrolet volume leader in Oklahoma and look good within their parent company, Sonic Automotive. The Plan Utilize the diversity of Cox Radio stations and focus on consumers that best fit the Chevrolet customer profile, who not only buys a Chevrolet but utilizes the service end as well. Reaching a the diversity of 21-49 year olds, skewing male. Best fitting KJSR. The Performance The results have come in and Riverside Chevrolet had the best month in the past seven years of the dealership. They also had record sales for the month. They moved over 300 units for the month. We are planning to continue and build the excitement with a series of remote events throughout 2005. SellingTo AchieveResults