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The Body as Project Reading Valentine Ch 2 esp. pp. 33-41 Body as Project Body as Project Continues theme of social construction Body as something “socially-constructed” to suit social aspirations to aid self actualization Body Cultre body is important bearer of symbolic value
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Reading • Valentine Ch 2 esp. pp. 33-41
Body as Project • Continues theme of social construction • Body as something “socially-constructed” • to suit social aspirations • to aid self actualization
Body Cultre • body is important bearer of symbolic value
Consumerism • Body an important site for consumption • Remodel the body • like remodelling a home, car etc
Body Culture • Emerges at corporate level • historic • successful men were fat (R B Bennett) • today • thin is the look of success • Corporate anti-obese body policies at • Disney, NYC traffic dept., UK merchant banks
Body Building • Emphasis on muscles, posture • Sexually misleading • body-as-phallus (masculine) • waxing, oiling, posing (feminine) • Narcississitic
Only you can stop narcissism --bumper sticker
Body Building • Results not as intended • muscles may earn disrespect • stresses the Cardio-Vascular system and leads to early death • death by steroids
Bod Mod • Includes: • Tattooing • Piercing • Branding • Cutting • Binding • Scarifying
“Republicans understand the importance of bondage between a mother and child.” — Vice President Dan Quayle
Bod Mod • Subcultural & stylish • 21st century people pretending to be “primitive” • Aids self identity • when having your own body isn’t enough • Group membership • Concealed/revealed at will