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The WAN mission

The WAN mission Defending and promoting press freedom - and the economic independence of newspapers Developing newspaper publishing world-wide: information and idea exchange on producing better and more profitable newspapers

Audrey
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The WAN mission

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  1. The WAN mission Defending and promoting press freedom - and the economic independence of newspapers Developing newspaper publishing world-wide: information and idea exchange on producing better and more profitable newspapers Representing the industry in all international discussions on media issues: protecting the professional and business interests of newspapers

  2. WAN Membership WAN represents more than 18,000 Newspapers on the five continents • 71 national newspaper associations • Individual publishers and editors in 100 countries • 17 national and international news agencies • 8 regional press organizations

  3. WAN - Activity sectors supported by the SFN strategic partners Training and Events Division: to help newspapers increase readership and sustain and increase avertising and other revenues World Editors Forum:providing editors with opportunities to exchange ideas and information on the business of editing newspapers Young Reader Project:encouraging the culture of reading newspapers through programmes aimed at the young Fund for Press Freedom Development:promoting the growth of strong independent newspapers in developing and transitional markets And the major inititative:

  4. Shaping the Future of the Newspaper sets out to analyse and promote all major operational and strategic developments for the press industry. SFN delivers essential planning and implementation tools to newspaper publishers, editors and managers worldwide.

  5. SFN subscribers and WAN members receive exclusive access to: • Strategy Reports as they are published • Resources - Research techniques - Business models • Data & Information - Trends in circulation, advertising and much more • Business ideas, the latest case studies and research • News and access via links to related topics • E-mail forums • Contacts with the SFN strategic business partners

  6. Six reports available now • The tailored newspaper • Successful customer relationship management • Strategies for a converging world • Internet strategies for newspapers revisited • Editorial measurement - A practical option? • The Value Driven Newspaper

  7. Six reports available now • The tailored newspaper • Successful customer relationship management • Strategies for a converging world • Internet strategies for newspapers revisited • Editorial measurement - A practical option? • The Value Driven Newspaper

  8. Reports in preparation • Added value advertising • The distribution revolution • The role of the newspaper • Diversification strategies

  9. Research -World Press Trends • WAN is the only institution in the world collecting and publishing data and trends on an annual basis • Circulation • Market penetration • Sales and advertising revenues • Advertising expenditure • Taxes • Subsidies • Ownership regulations • Newspaper formats • Printing capacity

  10. Changing newspapers in a changing world. Go to futureofthenewspaper.com

  11. The newspaper industry, today and tomorrowFive year circulation trend % variance Source: World Press Trends

  12. The newspaper industry, today and tomorrowCopies per capita / hundred adults Source: World Press Trends

  13. The newspaper industry, today and tomorrowAverage circulation Source: World Press Trends

  14. The newspaper industry, today and tomorrowCirculation mix 100 90 80 70 60 50 40 % subscription 30 % single copy 20 10 0 Italy Spain Ireland Finland Norway Greece Portugal Belgium Sweden Germany Denmark Switzerland Netherlands Luxembourg United Kingdom % single copy Source: World Press Trends

  15. The newspaper industry, today and tomorrowImpact of subscription on circulation 15.0 Estonia Croatia Brazil 10.0 Malaysia 5.0 Ireland % variance - 1994 - 1999 Colombia Spain Japan France Norway 0.0 Italy Finland Switzerland 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 Belgium -USA -Iceland Latvia Germany UK -5.0 Denmark Netherlands China Greece Sweden Luxembourg -10.0 % of sale from subscription Source: World Press Trends

  16. The newspaper industry, today and tomorrowImpact of subscriptions on circulation Source: World Press Trends

  17. Key indicatorsimpact of GDP on newspaper circulation Relationship between newspaper popularity and per capita GDP Norway 700 Japan 600 Finland Sweden 500 Switzerland United-Kingdom 400 Germany Newspaper sales per capita Austria Denmark Netherlands 300 United-States Thailand Estonia Canada New-Zealand Bulgaria 200 Hungary Ireland Australia Czechia Russia Belgium Latvia Malaysia Spain Italy 100 Romania Greece Brazil India Poland Mongolia 0 0 5000 10000 15000 20000 25000 30000 35000 GDP per capita Source: World Press Trends/World Bank

  18. The newspaper industry, today and tomorrowFive year advertising trend % variance Source: World Press Trends

  19. The newspaper industry, today and tomorrowAdvertising off-take / copy Advertising revenue / ABC Copy (€) Source: World Press Trends

  20. The newspaper industry, today and tomorrowShare of all advertising Source: Zenith Media

  21. The newspaper industry, today and tomorrowVariance in advertising share +/-% variance Source: Zenith media

  22. The newspaper industry, today and tomorrowClassified share of newspaper advertising 100 90 80 70 60 50 40 % display 30 % classified 20 10 0 Italy Spain Ireland France Finland Portugal Sweden Denmark Netherlands Luxembourg United Kingdom Source: World Press Trends

  23. The newspaper industry, today and tomorrowAdvertising as a percentage of revenues Source: World Press Trends

  24. Key indicatorsimpact of GDP on newspaper advertising Relationship between ad-offtake and per capita GDP United-States 800 700 600 Ireland 500 Australia Ad revenue per copy Switzerland New-Zealand 400 Norway Denmark Spain Canada Sweden 300 Netherlands Germany Italy Austria Belgium Finland Greece United-Kingdom 200 Brazil Malaysia Japan 100 Czechia Hungary Poland Estonia Thailand Latvia Mongolia Romania India Russia 0 Bulgaria 0 5000 10000 15000 20000 25000 30000 35000 GDP per capita Source: Zenith Media/World Bank

  25. Key indicatorsimpact of GDP on newspaper circulation Relationship between newspaper popularity and per capita GDP Norway 700 Japan 600 Finland Sweden 500 Switzerland United-Kingdom 400 Germany Newspaper sales per capita Austria Denmark Netherlands 300 United-States Thailand Estonia Canada New-Zealand Bulgaria 200 Hungary Ireland Australia Czechia Russia Belgium Latvia Malaysia Spain Italy 100 Romania Greece Brazil India Poland Mongolia 0 0 5000 10000 15000 20000 25000 30000 35000 GDP per capita Source: World Press Trends/World Bank

  26. Key indicatorsInfluence of GDP on share of advertising Finland Denmark Sweden Switzerland Malaysia Estonia Ireland Germany United South Korea India Kingdom Lithuania Pakistan Latvia China Spain Netherlands Italy Franc Belgium Hungary Poland Romania Russia Press v TV Influence of prosperity on media usage Newspapers 90 TV 80 70 60 % reach 50 40 Brazil 30 20 10 25,000 - 5,000 10,000 15,000 20,000 30,000 Prosperity (per capita GDP) Zenith Media/World Bank

  27. The UK in contextRevenue forecasts for next five years – by line (excludes the impact of recruitment drift) 20 Netherlands Finland 15 Italy Ireland United Kingdom 10 Portugal France Belgium Luxembourg Austria Advertising (real prices) 5 Germany Spain 0 Sweden -6 -4 -2 0 2 4 6 Denmark -5 -10 Circulation (flat revenue) Source: World Press Forecasts

  28. The UK in contextRevenue forecasts for the next five years - composite (excludes the impact of recruitment drift) Source: World Press Forecasts

  29. New media

  30. The Internet New media renaissanceComparison of media usage [USA] Trends of usage levels of media 1000 800 Broadcast Cable & Satellite Radio 600 Home video Hours per year spent with the medium Recorded music Games Internet 400 Newspapers Books Magazines 200 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Source: Veronis Suhler

  31. Advertising growth has slowed Communication Growth in internet advertising. % of all media advertising spent on the Internet 3.89 4.5 3.88 3.83 3.72 3.53 3.51 4.0 3.5 2.69 3.0 2.5 1.67 2.0 1.23 1.5 0.75 0.49 1.0 0.5 0.0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Source: Veronis Suhler

  32. Communication Advertising growth has slowed Penetration and usage levels have flattened off Growth in internet usage and advertising. Year on year growth in hours spent and advertising spent on the Internet - USA 300 250 240 200 Rate of growth in usage 150 Internet Advertising 100 100 79 78 74 64 62 47 42 50 25 20 12 11 11 10 6 4 4 4 3 0 96/95 97/96 98/97 99/98 00/99 01/00 02/01 03/02 04/03 05/04 Source: Veronis Suhler

  33. Communication Advertising growth has slowedGrowth levels similar to those in other media 300 250 Internet 200 Television 150 Cable Yar on year % variance 100 50 0 1 2 3 4 5 6 7 8 9 -50 Years of medium's evolution Source: Forrester

  34. Communication Spend per media consumption levels Advertising dollars per nation hour spent with medium (USA) Source: Interactive advertising bureau

  35. Communication New media renaissance“Does the Internet attract advertising?” Media expenditure and cost evaluation (UK) Internet share of audience: 2% Internet share of revenue: 4% Source: Interactive advertising bureau

  36. The newspaper industry, today and tomorrowThe myth of cannibalism • Newspapers that have a website show better circulation performances than those without: • Circulation performances were 0.6% better • Magazine publishers use the Internet more effectively than newspaper publishers to build circulation: • Those magazines that provide a lot of online content benefited disproportionately more • Direct correlation between the amount of information online, and the number of print subscriptions • Many magazines found the internet was their primary source of new subscribers. Source: Pressflex

  37. The newspaper industry, today and tomorrow Building sales from the web – The New York Times • Generated more than 120,000 new orders from promotion on its website; • Banners offer incentives, including discounts and offers; • Targeted e-mails promote the newspaper and website to special interest groups.

  38. The newspaper industry, today and tomorrow Building sales from the web - Berlingske Dagblade • A 'pop-up' window on their site, offering a trial subscription “attracted tens of thousands of trialists”; • Call centre converts >25% to full-price subscription; • The cost of acquiring these subscribers is 10% of the norm; • The portal’s audience is largely non-reading under-30s.

  39. The newspaper industry, today and tomorrowBuilding sales from the web Both newspapers have generated over 4% of their subscribers through internet promotion

  40. Consumption New media renaissance Emergence of mobile - Europe 90% 80% 70% 60% “Text” ownership 50% “Tex t” usage Mobile phone 40% 4 PC 30% 20% 10% 0% 2001 2002 2003 2004 2005 Source: Forrester

  41. Consumption New media renaissance Emergence of mobile - Europe Our biggest opportunity lies in the emergence of mobile Community meets content, meets access, meets immediacy.

  42. “I don’t care who it is mate! Rules are rules.” A pilot to Tony Blair, just before take off when the British Prime Minister protested that he was on the phone to the Queen. Consumption New media renaissance Emergence of mobile - Europe The Guardian, 11 November, 2002.

  43. Consumption New media renaissance Emergence of mobile - Europe • While 84% of Swedes own a mobile phone, only 40% of Americans have one • 20 Billion text messages were sent worldwide in 2001 • The average Britain now spends 53 minutes a day on his/her mobile phone • Drivers’ reactions are a third slower when talking on a mobile than under the influence of alcohol • A quarter of Italians say their lack of a mobile phone causes sexual problems with their partners • The average Indian texter sends more than 60 messages a day.

  44. ConsumptionNew media renaissance Emergence of mobile - Europe

  45. ConsumptionNew media renaissance Emergence of mobile - Europe

  46. ConsumptionNew media renaissance Emergence of mobile - Europe

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