Designer Gold Jewellery – Why And How - Aura Jewels

1. Designer Gold Jewellery – Why And How? - Aura Jewels Jewellery has been in existence since the time of civilization, but over time, it has undergone many changes and transformations, in terms of both appearance and symbolism. Up till the 60s and 70s, jewellery was what decided upon the status and financial strength of an individual. But today, people wear jewellery as per their preference. Jewellery is no longer limited to showing the social status or financial strength of an individual. It all depends upon one’s choice. But, one thing that is seen is that people of any caste and creed now believe in wearing designer jewellery. Jewellery changes in form and fashion from time to time; and no one better understands this than a jewellery designer. Luxury brands have one or a team of jewellery designers working for them, who know what is trending, and what can satisfy the demands of all kinds of customers. One such brand is Aura Jewels, where you can

2. get the best gold jewellery in Bangalore designed by talented designers, and made by skilled artisans. You can choose from the readily available designs, or have your designs customized especially for you. Why is designer jewellery trending high? •Designer jewellery balances gold and diamond perfectly – We all know how the prices of gold and diamonds are narrowing. The Indian customer is thus eyeing designer jewellery for the perfect designs of gold and diamond blended together. •Designer jewellery values design – Design has gained intrinsic value today, as compared to diamond carats and quantity. Designer jewellery combines design and performance just perfectly. •Designer jewellery is the most consumer preferred option – Customers now prefer more of designer jewellery than off-the- shelf options. They are also ready to pay an extra price for an extra touch in their jewellery. •Designer jewellery brings dual benefits – Designer jewellery serves the purposes of both ornamentation, as well as storage as assets with the latest ethnic designs. •Designer jewellery is the biggest factor in growth of Indian luxury market – The growth of the Indian luxury market caters on a large basis to the jewellery segment. This is why more and more companies, even international ones, are investing in it, which is why global tastes and trends are entering the market.

3. Which factors affect designer trends? •Region – Trends in India depend on the region that they are used or worn in. every region in the country has different tastes, depending upon their outlooks and mindsets. •Religion – Religion also plays a very important role in determining the designs. Hindus, Muslims, Christians, Parsis, Sikhs, and every other sect has different preferred motifs and colours. •Seasons and festivals – Designer trends change as per the season and the presence of any festivals. For example, summers call for light intricate jewellery designs, while winters may call for heavier diamond and precious stone jewellery sets. Also, when festivals like Diwali, Navratri, and Ganesh Chaturthi are in the near future, designs take a turn depending upon the celebration. •Occasion – Just like off-the-shelf jewellery, designer jewellery also depends on the occasion. For example, brides may need inspiring (http://www.aurajewels.in/knowledge- centre/inspiring-jewellery-indian-bride/) made of gold in heavy designs, studded with diamonds, pearls, or kundans. Similarly, anniversaries, birthdays, inaugurations, and every occasion calls for different kind of designs. jewellery For more Information: https://www.jaintechnosoft.com/