Aston Martin: Shares Plunging Down After its Market Debut!

1. Aston Martin: Shares Plunging Down After its Market Debut! Mon. 10/22/2018 by Auto Advisor Renowned as a global luxury automobile brand, Aston Martin has always dominated the market with its luxurious specifications and feature-rich updation. Recently, the shares of Aston Martin, witnessed a massive fall in its market debut in London, right after investors compared its performance with other competent models and believed it would be hard for the manufacturers to keep pace with the ambitious roll-out of new models. Aston Martin has held a royal warrant as the purveyor of the sports car to Prince of Wales since 1982 and has established over 150 car dealerships in almost 50 countries on 6 different continents. Indeed, Aston Martin has always been a global automobile brand. The brand is facing some pitfalls since 2010 and entails a history of going bankrupt seven times, pricing its share at 19 pounds each with the market capitalization of 4.3 billion pounds. Aston Martin carmade its first profit last year since its downfall in 2010. The share fell as low as 17.75 pounds. This has been further narrowed to 18.5 to 20 pounds highlighting the sufficiency of bid interests to cover all sold shares. Market Debut

2. Aston Martin’s net debt amounts to approx. 539 million pounds, which made the brand look expensive at the debut. Checking the statistics of past years, Aston Martin has adjusted earnings of 206 million pounds up from 100 million in 2016. As per the price performance, Aston Martin might not be able to make into FTSE 100, as the very first automaker in Britain’s Blue chip index since Jaguar. And, as the stock market has scheduled next reshuffle in December, the brand is assumed to fall short on its market valuation. New launch Plans Aston Martin plans to launch a new core sports model every year from 2018 till 2022. Though the investors and analysts are concerned about the execution risk involved in this back to back launching of cars. Aston Martin has aggressive growth plans, which need to be implemented flawlessly to avoid any further financial crises. The new models are lighter, more powerful and a whole lot faster than the older range. The completely new front and rear sub frames draw its inspiration from Vulcan supercars. The super sports cars are practically designed to allow air pressure to efficiently escape out from the wheel arch. The new range cars have decent ground clearance to maintain a great power to weight ratio. Interestingly, the new Aston Martin car cabin has undergone a complete overhaul. Even the console unit is ergonomically designed for the comfort drive. The Current Scenario Aston Martin, known for building the best James Bond’s cars have skidded lower after its debut in the stock market, with each share valued at 19 pounds. Though the chief executive of Aston Martin Andy Palmer stays optimistic and describes the float as a historic milestone and hoped for a positive response from investors. The brand is still engaged in massive product redesigns to bring a new mid-engine sports car into the SUV market.