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College and Amateur Sports

College and Amateur Sports Sports and Entertainment Marketing Chapter 2 Chapter 2.1 Creating a Successful Bowl Game Large Stadium Favorable Climate Hotel Accommodations Tourist Attractions Corporate Sponsors (ex. Tostitos) Match up of Teams Effects of Collegiate Sports Winning Team

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College and Amateur Sports

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  1. College and Amateur Sports Sports and Entertainment Marketing Chapter 2

  2. Chapter 2.1

  3. Creating a Successful Bowl Game • Large Stadium • Favorable Climate • Hotel Accommodations • Tourist Attractions • Corporate Sponsors (ex. Tostitos) • Match up of Teams

  4. Effects of Collegiate Sports • Winning Team • a successful team means business for hotels, restaurants, gas stations, and shopping malls • Strong Public Image • media attention is important • promotion provides communication to Fans • college web-sites

  5. Creates and Enforces guidelines and rules Keep athletic an important, solid, and respectable part of college life Overall goal: promotion of college athletics NCAA conditions to Join obtains accreditation 4 intercollegiate sports for men and women cooperates with the NCAA programs NCAA Rules(National Collegiate Athletic Association)

  6. College Team Rankings..Why So Important • TIME OUT..Page 31 • Before the season • high rankings • influence major TV stations • Post-season Bowl games • large fan base • ultimate goal: greatest amount of fan $$$

  7. Effect of Being #1 • Favorable national recognition • Increased potential for recruitment • Increase in sales • Good for advertising revenue • Time Out…page 32

  8. Market Segmentation • “A group of individuals within a larger market that share one or more characteristics” • Example: Using different players or teams on the cover of the same magazine in different parts of the country

  9. Elements of Market Segmentation

  10. Chapter 2.2

  11. Benefits to the Community • Communities rally around a team • Even more so in cities without a pro team • University of Nebraska (76,000 seats sold every game) • Local Businesses Profit • Hotels, Restaurants, Gas Stations, etc.. • Great opportunity to run promotions for fans • Stadium Revenues Soar • Parking, Concessions, Souvenirs, etc..

  12. College Sponsorships • Sponsorship - financing or generating revenue for the college program by selling products or services during major college sporting events. • Nike, Reebok, Adidas provide equipment • Pre and Post game shows sponsored by corporations • Game time entertainment sponsored

  13. Licensing • Licensing - the legal right to reproduce a team’s logo in exchange for payment • Mainly clothing and souvenirs

  14. College Conferences • Group of teams organized and joined together • Usually geographically, but not always • Big 10, SEC, ACC • Create Rivalries • Increase revenue with championships, tournaments, etc..

  15. Chapter 2.3

  16. Amateur Sports • Someone who does not get paid for playing • Popularity and variety growing • More females participating • Family life sometimes centers around sports • Youth Soccer • AAU teams • High School Sports

  17. Economic Benefits of Growing Sports • Read Page 44

  18. Marketing To Amateurs • All amateur sports require equipment, most require uniforms • Companies can profit by providing both • Growth of SUV’s and Mini-Vans • Soccer Moms • New Demographic • Charity events centered around amateur sports

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