Men’s Basketball Signs First Ukrainian Recruit

1. This presentation will probably involve audience discussion, which will create action items. Use PowerPoint to keep track of these action items during your presentation • In Slide Show, click on the right mouse button • Select “Meeting Minder” • Select the “Action Items” tab • Type in action items as they come up • Click OK to dismiss this box • This will automatically create an Action Item slide at the end of your presentation with your points entered. Men’s Basketball Signs First Ukrainian Recruit Media Conference Project Maksym Samadov for J360 Class Instructor: Professor Becky McDonald First Ukrainian Recruit in Cardinals

2. Objectives • To improve public image of Ball State men’s basketball team • To increase awareness about Cardinals’ basketball • To increase awareness about BSU’s commitment to international teaching and learning First Ukrainian Recruit in Cardinals

3. Goals • To inform target audiences (BSU students, fans, media) about first Ukrainian basketball player in BSU • To reach potential sponsors and benefactors • To interest prospective students of BSU First Ukrainian Recruit in Cardinals

4. Staff • Spokesperson: Tim Buckley, Head Coach • Co-speaker: Andriy Potapenko • Media Room: Media Room, John E. Worthen ArenaThe Media Room is equipped to serve the needs of the working media, including multiple telephone lines and data ports. The room is also equipped with television lighting for press conferences. • Web site: • http://www.basketballstate.com/potapenko • Media Kit and materials include: • News release • Andriy Potapenko’s bio and fact sheet • CD-ROM with Cardinals’ and Potapenko photographies • Historical fact sheet about BSU men’s basketball • Backgrounder about Ukrainian basketball • Program of upcoming events in Ball State First Ukrainian Recruit in Cardinals

5. Location and facilities • Logistics • Location The Media Room can be accessed from the concourse level or from the floor level. • ParkingOver 1,200 spaces are adjacent to the Arena. An additional 1,000 spaces at the football stadium are accessible through a shuttle-bus system. • The closest airport is the Muncie/Delaware County Airport located 5 miles from campus. The Indianapolis International Airport is approximately 65 miles from Muncie. • Facilities • The Media Room is equipped to serve the needs of the working media, including multiple telephone lines and data ports. The room is also equipped with television lighting for press conferences. First Ukrainian Recruit in Cardinals

6. Location: BSU Campus Map • Worthen Arena (marked on the map) First Ukrainian Recruit in Cardinals

7. Communication Plan • Primary public: Ball State men’s basketball team • Secondary publics: Ball State University, BSU students, Muncie community, Cardinals’ fans First Ukrainian Recruit in Cardinals

8. Budget • Administrative Costs: • Photocopying ($12 - 20 copies, 10 pages each copy, 6 cents per page) • Telephone Calls, Mailing ($20) • Rent of Shuttle Bus (Excursion on campus) for journalists ($200 for 48-passenger bus) • Interpreter for Mr. Potapenko ($50) • Equipment and Facilities • Food/Refreshments ($100) • Printed Materials & Supplies • Folders with BSU logo ($35) • Pens with logo ($35) • CD-ROMs with pictures ($20) First Ukrainian Recruit in Cardinals

9. Budget • Souvenirs: keyholders & T-shirts with Potapenko’s picture ($100) • Rental: free of charge • Computers & equipment: provided by BSU Athletics • Personnel costs: free of charge (volunteering) ------------------------------------------- • Total: $572 First Ukrainian Recruit in Cardinals

10. Media List - Print Media • Source: Bloomington Herald Times (IN)Contact Barbara Ralls, News Editor (812) 331 4383; letters@heraldt.com Source: The Herald Bulletin, Anderson (IN)Contact Tim Allen, Sports Editor (765) 622 1212 Source: Evansville Courier & Press (IN) Contact Eric Crawford, Executive Sports Editor (812) 422 8196; letters@evansville.net • Source: The Journal Gazette, Fort WayneContact Jim Touvell, Sports Editor (219) 461 8773 • Source: Indianapolis Star (IN) Contact Nancy Winkley, Sports Editor (317) 633 1240; nancy.winkley@indystar.com Source: The Star Press (IN)Contact Phil Bectu, Sports Editor (765) 213 5700; letters@thestarpress.com • Source: Ball State Daily News Contact: Mike Genet, Sports Editor (765) 285 8245, sports@bsudailynews.com • Source: The Courier Times, Newcastle (IN) Contact John Hodge, Sports Editor (765) 529 1111 First Ukrainian Recruit in Cardinals

11. Media List - Radio Stations Indiana Public Radio,WBSH Ball State University Contact: Robert Papper, (765) 285 5888 WQLK, Richmond, Indiana Contact: Steve Barker, (765) 962 1595 WLBC Radio Contact: Steve Lindell, (765) 288 4403 First Ukrainian Recruit in Cardinals

12. Media List – TV Stations WRTV Channel, Indianapolis Contact: (317) 269 1476 WISH-TV , Indianapolis Contact: Will Hampton, (317) 931 222; whampton@wishtv.com WFYI-TV , Indianapolis Contact: Damon Brun, (317) 636 2020 WTHR-TV , Indianapolis Contact: Dave Calabro, (317) 636 1313 FOX 59 , Indianapolis Contact: Chirs Hagan, (317) 251 9848 WTTV , Indianapolis Contact: (317) 782 4444 WIPB-TV, Ball State University Contact: (765) 285 1249 First Ukrainian Recruit in Cardinals

13. Media List – Web sites Inside Indiana/Peegs.com http://indiana.rivals.com Contact: John Decker, (615) 507 1010 Indiana Basketball News http://www.inbnews.com Contact: Meg Twifford, (317) 782 2656, Indbasketballnews@aol.com Courier-Journal, Louisville, KY http://www.courier-journal.com Contact: Harry Brian, (502) 582-4011, brianh@courier-journal.com First Ukrainian Recruit in Cardinals

14. The Media Conference • Dear Ladies and Gentlemen, my name is Maksym Samadov. I’m public relations officer in Ball State Athletics. I am glad to introduce to you our guests – BSU men’s basketball team head coach Tim Buckley and new star of Cardinals’, first Ukrainian player in Ball State – Andriy Potapenko! Our first speaker will be Mr. Buckley who’ll introduce Andriy in more details. Andriy hardly speaks English, so the interpreter will assist him to answer your questions. First Ukrainian Recruit in Cardinals

15. Preparing the Spokesperson • Opening Remarks • Dear Ladies and Gentlemen, my name is Tim Buckley, I’m head coach of Ball State men’s basketball team. Today I’m glad to introduce to you a new player of my team – Andriy Potapenko. He recently signed a letter of intent to attend Ball State and he’ll compete for Cardinals starting next season. • SOCO • Andriy Potapenko from Kiev, Ukraine, signed a letter of intent to attend Ball State University and compete for the men’s basketball program, head coach Tim Buckley said. Potapenko, a 6-6 forward, played in Shakhtar Donetsk, Ukraine in 2002/2003 season. He averaged 21 points, 3.2 rebounds and 2.4 assists per game last season. First Ukrainian Recruit in Cardinals

16. Communication Plan • Q&A • Questions to Andriy: • How do you like US? What do you like or dislike especially? • Tell about your basketball career • Tell us about your family • What did you know about American basketball before moving here? • What’s the difference between European and American basketball? • Which goals in your career are you going to reach while in Ball State? • Would you like to play in NBA? If so, for which team? • You’ve had an opportunity to attend some coachings. Tell us about your impressions, please First Ukrainian Recruit in Cardinals

17. Communication Plan • Q&A • Questions to Mr. Buckley: • Mr. Buckley, why Andriy? • Mr. Buckley, tell us please how Andriy appeared in Ball State? • This is first Ukrainian in men’s basketball team. Does he have problems with adaptation? • Are you going to continue the policy of inviting foreign players to Cardinals’? • What did you know about Ukrainian basketball before Mr. Potapenko’s appearance? • Which are Cardinals‘ goals for next season? First Ukrainian Recruit in Cardinals

18. Communication Plan • Conclusions: • Thank you, Mr. Buckley, thank you , Mr. Potapenko, thank you, ladies and gentlemen. In media kits that you received at registration, you’ll find all information concerning Mr. Potapenko and Cardinals. Should you need some information, please check out our web site at http://www.basketballstate.com/potapenko First Ukrainian Recruit in Cardinals

19. Conference Agenda • 11:00 A.M. – Registration • 11:30 A.M. – Bus excursion • 12:00 P.M. - Lunch • 12:30 P.M. - Media conference (Mr. Buckley, Mr. Potapenko) • 13:30 P.M. - Closing Remarks First Ukrainian Recruit in Cardinals

20. Plan for evaluating results • Monitoring the media after the conference • Clipping stories published in newspapers and web sites after the conference • Analysis of web traffic on web site • Analysis of phone calls and inbox mail • Focus groups (measuring the perceptions about BSU Cardinals), polls (expectations for next season) First Ukrainian Recruit in Cardinals