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How a Market Research Co. Tackled Fake Data Issue with Mobile App

A Delaware-based market research company suddenly faced a challenge that they had never encountered before - a rise in fake data collection. They found a solution that mysteriously solved not just one problem, but tackled other challenges too - which ultimately led to an increase in greenbacks! Read this case study to find out interesting details.

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How a Market Research Co. Tackled Fake Data Issue with Mobile App

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  1. How a Market Research Co. Tackled Fake Data Issue with a Mobile App By Axonator

  2. Before we begin, did you know that around 32% B2B customers & 23% consumers provide fake information? No wonder names like Brad Pitt & Tom Cruise are found in database as contact information.

  3. A Delaware-based market research company - Eagle Market Research faced a new challenge - rise in fake data collection.

  4. Due to fake data instances, the co. started losing clients as well. When investigated, the reason for fake data was found - can you guess? Agents filling up dataon their own!

  5. EMR started looking for solutions that: Eliminated Fake Data Problem 2. Included Powerful Analytics Capabilities They did come across a solution to this problem: Axonator Mobile App.

  6. They started by converting paper forms into mobile forms through Axonator apps. Survey forms on mobile were easy to fill - most of them required just clicks, irrelevant questions could be skipped, etc.

  7. As teams could finish more surveys in a day, the productivity just shot up incredibly.

  8. But how exactly did they tackle fake data issue? Axonator’s bundle of powerful features solved this challenge.

  9. Rich Data Capture: Image-Audio-Video The teams could capture photos. They could also record the audio/video directly with mobile forms.

  10. Location & Timestamp The team captured their current location with just a click on mobile forms. On tapping the ‘timestamp,’ it fetched the exact time of survey.

  11. No Repeat Mobile Number: Same no. was not accepted twice by the system. OTP Feature: When mobile no. of the respondent was entered in the form, an OTP was sent to the his mobile no.

  12. This increased data’s authenticity manifold. A combination of all these factors eliminated fake data issue completely & data manipulation became impossible.

  13. Advanced Analytics was deployed to track performance, gain actionable insights, boost productivity, & explore new revenue opportunities.

  14. Other Benefits Gained: Real-time Data Sharing Report-Generation No Data Entry Reduced Costs on Paper & Print Platform Integration

  15. Quick Stats Decrease in Paper Usage - 87% Increase in Productivity -33% Decrease in Fake Data Instances From -24% to 3% Overall Increase in Revenues - 29%

  16. Interested in finding out how Axonator can help your business? Start Your Free Trial Today! Website: https://www.axonator.com/ E-mail: Support@axonator.com

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