1 / 23

The problem with fake data and how it can affect you

A Delaware-based market research company suddenly faced a challenge that they had never encountered before - a rise in fake data collection. They found a solution that mysteriously solved not just one problem, but tackled other challenges too - which ultimately led to an increase in greenbacks! Read this case study to find out interesting details.

Axonator
Download Presentation

The problem with fake data and how it can affect you

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The problem with fake data and how it can affect you Case study of A Delaware-based market research company who lost millions due to Fake Data Issue

  2. How to Tackle Fake Data Issue with Mobile App?

  3. When the data is crucial today - making a decision without data is shooting in the dark, and hoping desperately to hit the target.

  4. Did you know that around 32 % B2B customers and 23 % of consumers provide fake information? (According to Global Marketing Alliance)

  5. The problem of fake data is rampant with research and marketing firms, although every industry has been affected by this at some stage.

  6. One such market research firm, Eagle Market Research (EMR) based in Delaware - USA, faced a similar problem.

  7. On further analysis, something unexpected came up: the fake data was being filled out by the agents themselves.

  8. One thing became very evident: since the daily survey targets grew for the field team, Agents started filling up the questionnaires on their own by manipulating the data.

  9. What you will Do if you faced this issue?

  10. Increasing the team size, No.

  11. Firing employees, and hiring new ones No.

  12. The only way is to digitizing the process But here is a catch..

  13. Are you confident if our teams would accept any new change?

  14. So Here is the solution on How they solved this huge Problem?

  15. EMR got introduced to Axonator mobile forms app for data collection. The trial period kicked in with Axonator for the first month - everything went down smooth.

  16. Axonator?? What is Axonator? Is it a Company of Data protection? NO, Here’s what happened

  17. EMR converted paper forms into mobile forms through Axonator apps. When the field agents started using mobile devices instead of paper forms, they could capture data faster.

  18. Even further, survey forms on mobile were easy to fill - Most of them required just clicks, irrelevant questions could be skipped, etc.

  19. The productivity shot up - as teams could finish more surveys in a day And what about Fake Data?

  20. So Axonator is one of the most promising platforms to build mobile apps without writing any code. Just drag and drop widgets to build mobile apps

  21. Get in touch with us on support@axonator.com We will show you how Axonator can be a right fit in your business you don’t have to mend your processes. Axonator can be tailor-made to fit your needs.

  22. Read more about How to tackle Fake data issue with Mobile App?

More Related