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At BackLite Media we look at things from a distinctive perspective, our strategies are different from that of other outdoor billboard agencies in Dubai. Our range of services include billboards, lampposts and digital screen advertisements. In a span of 21 years, we have managed to complete 300 projects and 116 ongoing projects in 153 prime locations. As a leading multi-national outdoor advertising company in Dubai, we take pride in establishing a long-standing relationship with more than 2031 clients in and across the region. Get in touch with BackLite Media LLC for any outdoor billboard requirements in Dubai.
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Cinema Advertising Cinema advertising reaches the targeted consumers with innovative messages that engage moviegoers in a highly effective manner. It leaves a deep impact in a selective and flexible manner along with mass publicity. The main benefit behind cinema advertising is that it delivers the message to a captive audience. Also, the On-Screen ads use full sight, sound and motion to increase and recall.
Why Cinema advertising is much effective? The audience will be in a relaxed mood and is never in a hurry. They are ready to watch five or ten minutes of advertising at that time. Also, the audio and the overall ambience will catch their attention too. The recent studies show that the audience considers the cinema advertisement as a part of the overall movie watching experience. This creates a higher impact than TV advertising and has a better recall. Selective advertising helps to suit your target audience.
Factors behind the Cinema advertising The screen advertising has a deep impact on the viewers because of the large screen size and the fine picture presented to the viewers combined with sound, colour motion and vision. The cinema audience consists of all segments of the society differing in living standards, educational level etc. But all are interested in the advertisement message as there is something for everyone. Also, it offers mass publicity because the cinema hall has a capacity that ranges between 1000 and 3000 persons per show. Neither radio nor television can match on this aspect. The film advertising cuts across the barrier of literacy and language and reaches the audience and make them spellbound.
CINEMA ADVERTISING IN UAE In countries like the UAE cinema advertising is more effective because most of the theatres are in shopping malls and are nearby. So the advertisers can make use of the demographics for effective cinema advertising. Also, it enables the customer to reach more towards the purchasing point as the theatres are in shopping malls.
ADVERTISE WITH BACKLITE MEDIA The huge screen, high sound quality, captive audiences makes Cinema Advertising one of the best impactful and dynamic form of media.